Website, Social and Media Communications Apprentice

About us:

At least half a million children in England don’t have a safe or stable home. These children and their families face some of the worst life chances, but we know that great social work has the power to change this. That’s why Frontline was set up as a social work charity in 2013. We recruit and develop outstanding individuals to be social workers and leaders to transform the lives of the most vulnerable children and families. We also develop first line managers through Firstline, our leadership programme for those directly managing practitioners. The Frontline Fellowship is a movement of outstanding individuals who are applying themselves to address social disadvantage in different ways, and who have completed one of our programmes.


This is an exciting opportunity for a future communications superstar. Success in this role has the potential to give your career a boost by exposing you to a wide range of corporate communications work. Ranging from working with the media to website, social media, government relations, design and internal communications.

The role requires someone who is organised and has great written communication skills, attention to detail and a good level of accuracy.

Key tasks:

Press & Public Relations:

  • Monitor and track Frontline’s press mentions
  • Support the Communications Officer in drafting press releases and quotes
  • Devise and coordinate media opportunities
  • Draft briefings to prepare spokespeople ahead of interviews
  • Support the team with building productive relationships with journalists in national, local, trade press and student media – pitching in stories and generating positive coverage
  • Work with case studies from across Frontline’s network on media opportunities
  • Support the Communications Officer with external presentations
  • Create and manage journalist databases

Website & Social Media:

  • With support and training from the Communications Coordinator, update Frontline’s website with new content
  • Produce content for Frontline’s website, including website copy as well as writing and editing blogs
  • Monitor and evaluate Frontline’s website data and social media posts
  • Maintain Frontline’s social media presence across channels (Facebook, Instagram, Twitter and LinkedIn), sharing Frontline’s news and engaging with our audiences
  • Respond to questions across Frontline’s social media channels

Public Affairs & Stakeholders:

  • Evaluate and track mentions of Frontline by parliamentarians and stakeholders
  • Support with copywriting and content production for Frontline’s internal and external newsletters, and other publications

Internal Communications:

  • Provide technical support for all staff meetings, including recording and sharing videos internally
  • Provide logistical support for internal events
  • Support the team with any other administrative tasks that may arise
Desired skills
  • Excellent writing and interpersonal skills
  • Keen interest in communications and desire to develop skills in this area
  • Knowledge of social media and interest in traditional media
  • Knowledge of Microsoft Office packages (e.g. Excel, Word, PowerPoint)
Personal qualities
  • Good attention to detail, able to conduct research and produce accurate communications to a high standard
  • Strong belief in and enthusiasm for Frontline’s aims and mission
What we offer

Salary: £17,500


  • We give you 25 days holiday per year (in addition to bank holidays). We give all staff extra days at Christmas as the office closes from 25 December to 1 January.
  • Flexible working hours.

Duration: 15 months

Role location: Coram Campus, 41 Brunswick Square, London, WC1N 1AZ

Website, Social and Media Communications Apprentice