Connections Planning Assistant – Cross Media

About OMD UK

We are an integrated media and communications agency with an enviable portfolio of clients featuring some of the most iconic and influential brands including Google, PepsiCo, McDonald’s, Disney, Barclays, Channel 4 and easyJet

OMD operates across over 80 markets across the world and is the most awarded media network globally, topping the Gunn report for creativity for the last 8 years.

Our vision for OMD UK is to be the most creative and ambitious media agency in the UK, and to become an integrated marketing communications agency for all our clients.

We passionately believe creativity and innovation is the key to business growth.  “Insight Ideas Results” has been the global philosophy of OMD since the network was founded, reflecting a continual drive to identify brilliant insight and unlock breakthrough ideas that drive business performance.

In the UK, we believe the opportunity and need today for our clients is to create the kind of ideas for brands that earns them a greater share of life, and we have unified the whole agency around the notion of being Culturally Connected.

Summary of your role

As a Connections Planning Assistant, you will work with an experienced team of Account Managers and Planners reporting into an Associate Director to ensure the on-going delivery of great work and client service from the client team at OMD UK. While involved in the day to day activities of the accounts, the Assistant Planner will work closely with internal department teams and external agencies.  Organisation, time management and attention to detail are hugely important, the Assistant Planner will need to ensure all work is delivered in an accurate and timely fashion. The successful candidate will need to be able to work in a reactive and fast paced environment.

You will have a basic understanding of all ATL media and work collaboratively across all agency departments to deliver creative and data driven planning solutions which retain strategic integrity through to the stages of implementation and delivery, ultimately creating media strategies that differentiate in the marketplace.  You will focus on quality, consistency, efficiency and innovation to ensure the ongoing delivery of brilliant, accurate and timely work and client service with proactivity and positivity.

Living OMD UK’s agency behaviors

How behaviours will be seen for this level

  • Collaboration
  • Curiosity
  • Challenge
  • Care
Critical Skills and attitudes

These are the skills and attitudes that you will need to develop in order to fulfil your role, depending on your level there will be more or less in each area. We have also given you some examples, where relevant, of what tangible application of the skills looks like (not an exhaustive list!):

Specific skills related to this role



A basic understanding of media and the different channels:

  • Digital
  • TV
  • OOH
  • Print
  • Cinema
  • Radio
  • Analytical and Numerical
  • Excellent written & Verbal  communication skills
  • People and Relationship Management
  • Attention to detail
  • Organisational skills
  • Dynamic & Innovative
  • Adaptable
  • Facilitator
  • Efficient
  • Self-direction
  • Think strategically and tactically
  • Challenge others in a constructive way
  • Professional
  • Positive
  • Proactive and Responsive
  • Team player
  • Collaborative
  • Conscientious
  • Considered
  • Mature
  • Problem solver
  • Self-starter
  • Desire to learn, develop and progress
  • 360 feedback (team, wider agency, clients)
  • Cross Media Planning delivery
  • Contribution to wider agency initiatives
  • Award entry worthy work
  • Award winning work
Core Pillars of Responsibility
  • Plan cross channel campaigns
  • Production and delivery of key account outputs such as media owner briefs and media plans
  • Basic understanding of how all channels work together
  • Key media marketplace information – who the main media owners are, who owns what and keep up with current trends
  • Know and understand terminology most commonly used
  • Know how to pull relevant data from various data sources
  • Understand the difference between brand and performance planning and the role for each
  • A basic understanding of the roles of external agencies (creative agencies, media owners, brand agency)
  • Be able to construct a basic presentation with strong narrative
  • Grow and maintain inter-department relationships – building positive connections with specialists / experts in across both OMD UK and OMG
  • Ensure you are on the front foot and all internal and external deadlines are managed
  • Develop effective (and confident) presentation, written and verbal communication skills for use internally and externally
  • Be able to read, succinctly summarise and communicate to the team reports relevant to client business
  • Be able to help create/update a team status report and create a distribute a contact report
  • Contributing to thought leadership that helps educate internally and harvests attention and respect within the wider industry
  • Have opinions that demonstrate you are ahead of the market and be active in sharing valuable information with the wider teams
  • Contribute to new business and marketing activities / tasks
  • Ability to manage upwards appropriately ensuring all required information is received in order to complete tasks
  • Request support and training where necessary
  • Proactively manage deadlines and any workload issues with your team
  • Support a positive, pro-active, professional and successful working environment that delivers high quality work
  • Organisation of relevant media owner meetings to stay in touch with the market, sharing the information with your team and department
  • Be confident and take the attitude that it’s never too soon to make a constructive contribution to the discussion, volunteer new ideas and make suggestions for improved ways of working
  • A basic Knowledge of what OMDUK marketing services can deliver for clients; Annalect, Fuse, Insight, Search, Social, Drum
  • Be regularly informed and up-to-date on broad media trends and current issues using both on and offline sources and attend all company, department and internal client status meetings
  • Ability to develop detailed, insightful and inspiring briefs for specialists and media owners
  • To always use your initiative and look for creative ways of doing things
  • Positively contribute to the culture of OMD (UK) and it’s positioning of Cultural Connected and Share of Life
  • Ensure the reputation of OMD (UK) as the “friendliest media agency” is upheld through your strong and constructive relationships with media partners, via an open approach to feedback and collaboration
  • The ability to talk about a client’s brand and advertising strategies and campaigns
  • The ability to present communicate professional over email and phone
  • Ability to interpret and deliver insightful competitive analysis for clients on a regular basis
Digital Development & Technology Team Collaboration
  • An understanding of media consumption and device usage
  • An understanding of new technologies and how these can benefit your client
  • Translate Culturally Connect and Share of Life within planning output
What we offer

Salary: £17,000 (Entry), rising to: £18,500 (6 months),  £21,500 (12 months), £23,500 (18 months)

Duration: 15 months

Working week: 37.5 hours Monday – Friday

Role location: Minerva House,1-4 North Cresent, London, WC1E 7ER

Connections Planning Assistant – Cross Media