Digital Content Production Apprentice

We are one of the world’s leading authorities on conflict and its impact on people’s lives – from 1914 through to the present day and beyond. Our collections are filled with personal stories and experiences, inspiring powerful and often conflicting emotions. We aim to share these stories with as many audiences as possible across the world in a way that engages and challenges them, increasing understanding of why we go to war and the effect that conflict has on people’s lives. In other words, we expect our stories to change the way people think about war.  

We rely on our staff to help us achieve this aspiration. You should be able to demonstrate the skills and competencies set out below, but equally we are looking for people who believe in what we do and who we are, and can treat every colleague, customer or visitor with respect, courtesy and honesty.  We expect our staff to work flexibly and with enthusiasm. These are the qualities that make IWM such an extraordinary place to work.  

Purpose of the job 

The junior content producer is responsible for supporting the digital content activity of IWM, working in a small digital engagement team. We produce multimedia content that reaches people online and through social media and deals with important and moving subjects of war and conflict. 

Through your apprenticeship training (both formal and on the job) you will develop the skills to work with text, video, audio and photography, which you will then use in your daily work. You will publish content to our, support our social media publication schedule and create digital content to support the work of teams across the museum. 

During your apprenticeship you will develop an understanding of the goals of our organisation and the digital goals of other teams across the museums. You will use your growing skills to support teams such as curators, marketing, communications, membership, commercial and fundraising 

As the most junior member you will also support the activities of the digital content team by performing administrative and reporting duties. You will manage image requests, booking for filming, and maintain standards of quality and accessibility across digital content produced by IWM.   

Your duties will include: 

Digital content production 

  • Under the direction of the Head of Digital Content and the Digital Producer, create and deliver content plans and outputs supporting the core activities of IWM, the public programmes, and the audience development strategy 
  • As your content production skills develop through apprenticeship training, assist in and independently develop multimedia content from planning through to publication 
  • Research topics and themes that support and extend IWM’s digital reach and engagement with its key and development audiences 
  • Understand and analyse IWM’s digital content, identify areas of weakness and develop content to address the issue  
  • Make use of search engine optimisation techniques to ensure positive search performance for IWM content 
  • Manage content and assets efficiently, preserving standards and categorisation as well as making most efficient use of media libraries and workflow 
  • Remain up to date with developments in digital content production and social media and make use of your knowledge to develop new outputs on IWM channels 


  • Help in the production of reports around digital content, both measured against IWM-wide goals and aimed at creating recommendations to be followed by the digital content team in producing more effectively targeted content  


  • Assist in IWM’s digital innovation, trialling new content types, live formats and other developments as these arise  

This job description is not all encompassing.  Over time the emphasis of the job may change without changing the general character of the job.  Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes. 

Essential Criteria
  • Knowledge and qualification in one or more relevant, vocational or specialised subjects (such as English, media studies, photography, video editing etcat GCSE, A-level, or NVQ levels 
  • Understanding of social media channels and how to maximise their impact 
  • Understanding of digital content types and their use and impact 
  • Interest in of our subject matter and appreciation of the challenges in producing content about it 
  • Excellent spoken and written English language ability 
  • A thorough and organised approach and ability to build and maintain plans and schedules 
  • Ability to work with a range of people 
Desirable Criteria 
  • Experience managing your own blog or social media channels, where these have a theme beyond just your own social life 
  • Experience developing digital content such as text, video, audio or interactive content 

The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time.  All such benefits apply during the course of your employment only. 

  • The annual leave allowance is 25 days per annum plus public holidays rising to 30 days after 5 years 
  • IWM is a member of the Civil Service Pension Scheme. Employer pension contributions to the civil service pension scheme vary but are normally between 16.7% – 24.3% dependent on salary and length of service. 
  • An interest free season ticket loan scheme after three months service. 
  • 20% discount in IWM’s shops. 
  • 25% discount in IWM’s cafes. 
  • Free entry to the majority of Airshows at IWM Duxford.  
  • Free entry to most fee charging exhibitions in other National Museums.  
  • Continuous professional Training & Development opportunities. 
  • Enhanced maternity and paternity benefits linked to length of service. 
  • Child care vouchers 
  • IWM staff are entitled to membership of the Benenden Healthcare Society (subject to their terms & conditions. 
  • IWM staff also have access to The Charity for Civil Servants.  
  • Ride 2 Work Scheme 
What we offer

Salary: £19,094

Duration: 15 months

Working week: 36 hours Monday – Friday

Role location: Lambeth Road, London, SE1 6HZ

Digital Content Production Apprentice