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Digital Marketing Apprentice (PPC)

Summary 

Penna is a specialist employer brand advertising agency. We are part of the Adecco Group – the world’s largest Human Resources provider and a Fortune 500 company. We are based in central London in recently renovated offices that feature a view of the Thames and a meeting room dedicated to Pacman. We work with a range of interesting clients delivering award-winning creative projects and impactful digital advertising campaigns. We help our clients find, excite and secure the people they need to build a successful business. 
(find out more on Instagram @wearepenna) 

Working in the Digital team, this position will be responsible for providing support across a range of services provided to our clients, focusing on paid search and paid social. Previous experience is not essential, but an interest in digital marketing and advertising is a must. You’ll also have the opportunity to gain exposure to some of the other digital specialisms, including programmatic advertising, as well as data analytics. 

Responsibilities 
  • Assist in the delivery and management of advertising campaigns 
  • Setup, implementation and testing of digital campaigns on Google AdWords, Facebook, Instagram, Twitter and Snapchat 
  • Running reports and conducting analysis to help produce optimisation recommendations 
  • Monitoring key performance indicators helping to ensure campaigns are meeting expectations 
  • Support with information to contribute to client proposals 
  • Liaison between internal clients and the performance media team 
  • Gather and troubleshoot ad deliverables 
  • Help testing campaigns, and proofreading    
  • Setting up media tracking tags 
  • Helping to manage inbound work requests 

Requirements/Qualifications 

To be successful in the role, the candidate must be able to demonstrate the following: 

  • Strong analytical ability 
  • High attention to detail 
  • Proficient in Microsoft Office especially Excel and PowerPoint 
  • Comfortable working in a fast-paced environment 
  • Passion for digital marketing and technology  
  • High level of numeracy  
  • Good standard of written and spoken English