Digital Marketing Apprentice (PPC)
Summary
Penna is a specialist employer brand advertising agency. We are part of the Adecco Group – the world’s largest Human Resources provider and a Fortune 500 company. We are based in central London in recently renovated offices that feature a view of the Thames and a meeting room dedicated to Pacman. We work with a range of interesting clients delivering award-winning creative projects and impactful digital advertising campaigns. We help our clients find, excite and secure the people they need to build a successful business.
(find out more on Instagram @wearepenna)
Working in the Digital team, this position will be responsible for providing support across a range of services provided to our clients, focusing on paid search and paid social. Previous experience is not essential, but an interest in digital marketing and advertising is a must. You’ll also have the opportunity to gain exposure to some of the other digital specialisms, including programmatic advertising, as well as data analytics.
Responsibilities
- Assist in the delivery and management of advertising campaigns
- Setup, implementation and testing of digital campaigns on Google AdWords, Facebook, Instagram, Twitter and Snapchat
- Running reports and conducting analysis to help produce optimisation recommendations
- Monitoring key performance indicators helping to ensure campaigns are meeting expectations
- Support with information to contribute to client proposals
- Liaison between internal clients and the performance media team
- Gather and troubleshoot ad deliverables
- Help testing campaigns, and proofreading
- Setting up media tracking tags
- Helping to manage inbound work requests
Requirements/Qualifications
To be successful in the role, the candidate must be able to demonstrate the following:
- Strong analytical ability
- High attention to detail
- Proficient in Microsoft Office especially Excel and PowerPoint
- Comfortable working in a fast-paced environment
- Passion for digital marketing and technology
- High level of numeracy
- Good standard of written and spoken English