What is a marketing apprenticeship?
Apprenticeships in marketing are wide-ranging, from creative content production to pay-per-click (PPC) advertising and search engine optimisation (SEO).
Marketing and creative apprenticeships aren’t only for those new to the industry. Whether you're looking to kick start your career or take it to the next level, you'll be able to find an apprenticeship in marketing.
What are the different types of marketing apprenticeship?
Marketing is a huge industry with different sectors for different channels. It’s only right that apprenticeships in marketing follow suit – here you’ll find three different apprenticeships allowing you to specialise in the part that suits you the most. Read our quick guide to AVADO's marketing apprenticeships below:
Digital Marketer Apprenticeship
Our digital marketing apprenticeship features two different pathways. The one you take will depend on your existing knowledge and experience. Entry-level marketers will complete the Dot Native certification and experienced marketers will complete the Squared Online digital leadership qualification.
- Squared Online – Developed with Google, this award-winning global digital leadership course will teach you all you need to know about digital marketing technology, how to use it and how to lead teams on effective digital campaigns.
- Dot Native - Dot Native offers an ideal introduction to digital marketing. Develop a digital mindset by studying foundation modules in everything from analytics to search engine marketing. Prepare to deep-dive into what you’re most interested in with Dot Native's advanced modules, ranging from website architecture to performance marketing.
Junior Content Producer Apprenticeship
Prepare to learn skills in content production available in locations such as London, Manchester, Birmingham and Bristol. You’ll graduate with a full view of the content process and be able to slot into a number of roles from copywriting to design. Alongside the modules, you’ll also develop skills working within the industry. This’ll make you valuable to employers as you’ll have real-world experience.
The programme is a Level 3 apprenticeship, and you’ll, therefore, need to not have already studied marketing at the same or a higher level.
Advertising & Media Executive Apprenticeship
Available in two pathways – creative specialist or media specialist – this advertising apprenticeship is ideal for those looking to start in advertising or media. You’ll study towards two IPA (Institute of Practitioners in Advertising) accredited qualifications: an IPA Foundation Certificate and IPA Commercial Certificate. You’ll also gain a certificate for completing the overall Level 3 Advertising & Media Executive Apprenticeship.
What careers do apprenticeships in marketing lead to?
Marketing is on the rise – especially in the digital sphere. For this reason, there are now countless jobs available after completing a marketing apprenticeship. Often, you’ll be kept on by the company you complete your apprenticeship with. Here are just some of the roles you could expect to be in:
- Content Strategist
- Social Media Executive
- SEO Executive
If you already work in the industry but want to continue learning, speak to your employer and see if they can help fund your apprenticeship. And remember, apprenticeships aren’t just for school leavers. Our Squared Online apprenticeship pathway is dedicated to those already in positions of leadership in marketing.