Digital Marketing Apprenticeship

Digital marketing is an ever-growing industry that constantly has new platforms and technologies to work with. This results in the industry needing marketers that are flexible, ahead of the game and armed with new ideas. The apprenticeship is available in two pathways, dependent on what stage of career the individual is at. 

Leadership and Management courses with AVADO Learning

Develop marketers that have a well-rounded knowledge of all channels

On this apprenticeship, learners will develop skills in areas such as PPC, SEO, analytics and social media through AVADO’s professional qualifications. Dot Native provides the groundwork for new marketers with bitesize content and helps learners develop a digital mindset. Squared Online is AVADO’s leadership programme developed with Google, aimed at experienced professionals that want to enter the industry.

Who is it for

Anyone that’s looking to start their marketing career


  • Google Digital Garage
  • Google Analytics Academy
  • AVADO’s Dot Native or Squared Online certifications
  • BCS Coding and Logic
  • Digital Marketer Level 3 Apprenticeship


London, Manchester, Birmingham and Bristol

Topics covered

Dot Native

  • Brand, Social Media and Content Marketing
  • Mobile Marketing, Measurements & Analytics, and Search Engine Marketing
  • Ad-tech, Programmatic, CRM & CVM, and Digital Ecosystem

Squared Online

  • The changing digital landscape and responding to digital disruption
  • Engaging with targeted segments using customer-centric approaches
  • Integrating technology into your customer-centric marketing
  • Assess data with a single customer mindset to inform strategic decisions strategies
  • Recommending transformational strategies that enable your organisation to leverage the latest technology developments

Eligibility for the Digital Marketer apprenticeship

Apprentices must meet the following criteria:

  • To be at least 16 years old
  • Have English and Maths GCSEs at grade C (4) or above
  • The right to live and work in England
  • To be able to commit to a full-time job plus the apprenticeship training
  • To not hold a prior marketing (or similar) qualification at level 3 or higher

Download our full eligibility checklist here.

What is an apprenticeship?

An apprenticeship is a combination of a full-time job with training. The apprentice’s working time will be split 80/20. 80% of their working time will be spent with you, carrying out their day-to-day responsibilities. 20% of their time will be ‘off-the-job’ and spent working towards their apprenticeship qualification.

What counts as off-the-job training and how is the 20% measured?

Off-the-job training includes:

  • Work spent on their apprenticeship qualification
  • Face to face/virtual classroom training
  • Any employer training
  • Mentoring
  • Work spent on their reflective journal – for Arch it’s their ePortfolio on the Hive Learning app
  • Shadowing other teams
  • Attending industry events

At Arch we have a 20% off-the-job tracker that the apprentice, their Learning & Development Coach and line manager monitor.

How is the training delivered?

For the digital marketer programme the training is delivered online which is supported by face to face meetings with the apprentice’s Learning and Development Coach. Training is delivered in blocks to minimise disruption, so you won’t have someone leaving the office a day a week.

Download the programme overview

Why would I want to hire an apprentice?

Apprentices have proven to bring great value to a business. By hiring early talent using a structured training programme like an apprenticeship, it significantly improves the chances of the person succeeding. By investing in your early talent, you’ll develop a workforce that’s got skills that match the needs of your business.

76% of employers said that productivity has improved and 75% reported that apprenticeships improved the quality of their product or service. (source)

How are apprenticeships funded?

Apprenticeships are now funded by the Apprenticeship Levy. Businesses with an annual payroll of over £3 million pay 0.5% of their annual payroll into a digital account. The funds are then only redeemable on approved apprenticeship training. Find out more about the levy here.

Can the levy be spent on the apprentice’s salary?

No, funds can only be spent on the apprenticeship training with your training provider.

How do SME’s benefit from the levy?

If you’re a business that sits under the £3 million threshold, if you take on an apprentice you’ll only be required to contribute to 5% of the cost of the apprenticeship, this is called co-investment. For example, this would mean that a £12,000 Digital Marketer apprenticeship would cost you £600 and the government covers the remaining 95%. Payments come out in quarterly instalments.

If you’re a business with 49 employees or less, the government will cover 100% of the costs.

Can an existing employee go on an apprenticeship?

Yes they can. With the levy brought greater flexibility on who is eligible to go on an apprenticeship. As long as the person will be gaining substantial new skills (i.e wants to go on the level 3 digital marketer apprenticeship and has a marketing degree), then they’ll be eligible to go on programme.

Are there any incentives available?

Yes. If you take on a learner that is:

  • 16-18 years old or
  • 19-24 years old with an Education Health and Care plan or
  • 19-24 years old and a care leaver

You’ll receive £1000 split between two payments after month three and month twelve. You only receive this incentive once per learner, so if you’ve already received this incentive with another training provider then you won’t receive it again.

Hire or up-skill

Are you a company interested in the digital marketer apprenticeship?

Whether you're looking to hire a new apprentice or up-skill an existing employee, an Arch apprenticeship guarantees to provide them with the skills to become a confident and competent digital marketer. Find out how to build your company's marketing capability and speak to a member of the team today.