Develop marketers that have a well-rounded knowledge of all channels
Understanding digital marketing is essential for present day marketing in business. With this apprenticeship, your apprentice will understand and develop skills on all current digital platforms and technologies that will bring your organisation up to date on the best practices in the industry. Your apprentice will grow an understanding in areas such as PPC, SEO, analytics and social media through Avado’s Squared Online professional qualification developed with Google.
Who is it for
This programme is created for business’ to digitally transform their marketing department to better understand digital channels and best practices to optimise all marketing on these channels.
The programme is suitable for non-experienced and experienced executives or co-ordinators in a Digital Marketing role who are directly responsible for social media campaigns and customer support.
- Google Digital Garage
- Google Analytics Academy
- AVADO’s Dot Native or Squared Online certifications
- BCS Principles in Coding
- Digital Marketer Level 3 Apprenticeship
London, Manchester, Birmingham and Bristol
- The changing digital landscape and responding to digital disruption
- Engaging with targeted segments using customer-centric approaches
- Integrating technology into your customer-centric marketing
- Assess data with a single customer mindset to inform strategic decisions strategies
- Recommending transformational strategies that enable your organisation to leverage the latest technology developments
Eligibility for the Digital Marketer apprenticeship
Apprentices must meet the following criteria:
- Must already have English and Maths GCSEs at Grade C (4) or above (or equivalent) and preferably a total of five GCSE
- Typically, you’ve worked in marketing for less than 2 years
How does the apprenticeship work?
An apprenticeship is a combination of a full-time job with training for a current or new employee in your business. The apprentice’s working time will be split 80/20. 80% of their working time will be spent with you, carrying out their day-to-day responsibilities. 20% of their time will be ‘off-the-job’ and spent working towards their apprenticeship qualification.
What counts as off-the-job training and how is the 20% measured?
Off-the-job training includes:
- Work spent on their apprenticeship qualification
- Face to face/virtual classroom training
- Any employer training
- Work spent on their reflective journal – for Arch it’s Hive Learning
- Shadowing other teams
- Attending industry events
At Arch we have a 20% off-the-job tracker that the apprentice, their Learning & Development Coach and line manager monitor.
How is the training delivered?
The apprenticeship programme the training is delivered online and supported by face to face visits with the apprentice’s Learning and Development Coach. Training is delivered in blocks to minimise disruption, so you won’t have someone leaving the office a day a week.
How are apprenticeships funded?
Apprenticeships are now funded by the Apprenticeship Levy. Businesses with an annual payroll of over £3 million pay 0.5% of their annual payroll into a digital account. The funds are then only redeemable on approved apprenticeship training.
What’s the benefit of hiring apprentices?
Apprentices have proven to bring great value to a business. By hiring talent using a structured training programme like an apprenticeship, it significantly improves the chances of the person succeeding. By investing in your talent, you’ll develop a workforce that’s got skills that match the needs of your business.
76% of employers said that productivity has improved and 75% reported that apprenticeships improved the quality of their product or service. (source)