Transform your organisation with Lead DigitalLead Digital is a
- Leaders and managers whose functions are impacted by digital
- 'Change agents' currently influencing their organisation's digital transformation
Lead Digital covers four key aspects of digital leadership which are designed to help develop new behaviours. The course encourages students to ‘Think Digital’ and begin to consider the implications of digital for their organisation.
The course comprises an introduction to thinking digitally, followed by 3 modules which are each 1 month in length:
Module 1 - Obsess About Customer Experience
In this module, you’ll begin to rethink your organisation's relationship with customers. This will be achieved by profiling their new, digitally-enhanced expectations and emotions using personas.
Love Their Problems
Deﬁne the goals of your customers by identifying their needs and priorities.
Identify what improvements can be made to the customer experience by using customer journey mapping.
Create a business idea that will both address customer pain points and improve customer experience.
Module 2 - Operate With Agility
In Module 2, students will begin to look at how best to apply the "test and learn" principles as a business leader. This will include how to form a hypothesis, as well as how to test assumptions.
In this module, you will build a lean business plan for a new digital initiative using the "Lean Canvas" template.
Pretotype To Get It Right
Test early stage assumptions using pretotyping.
Reﬁne and pitch the business idea created in Module 1, using the Lean Canvas approach and completing two feedback loops on your idea.
Module 3 - Create Impact and Influence
Module 3 will see participants explore and evaluate modern employee experience expectations. Participants will also identify ways to overcome the barriers of their existing organisational culture.
This module will cover:
Identify ways to introduce more customer-centric ways of thinking and rapid iteration into your organisation, while taking into consideration the employee experience.
Disrupt Your Culture
Identify ways to stop your existing company culture
Create a personal action plan for enabling others to think in more customer-centric ways and work in a more iterative fashion.
Also, participants will be expected to create a video or presentation to engage others in your organisation.
The Lead Digital Certificate is spread out over a total of twelve weeks, with four weeks dedicated to each separate module. The first three weeks of each module are structured similarly, with pre-class activities, a live class, and post-class activities taking place. The fourth week is set aside for group or individual project work.
Module 3 differs slightly from the other modules, as it has two live class weeks followed by two project weeks.
Interactive Live Classes
The weekly interactive live classes include 45 minutes of content and 15 minutes for questions and answers. Participants' questions will be answered by expert speakers, and they will be able to share ideas with up to 200 students. Whiteboard activities, videos, polls, breakout sessions and discussions will also be prevalent.
The cornerstone of Lead Digital is the group work. Groups are carefully selected based on levels of experience and locations and are then able to tackle real life, strategic business challenges using a range of collaboration and assessment tools. Two of Lead Digital’s projects are group submissions, and participants either pass or fail as a team.
The Lead Digital Certificate is also measurable in terms of skills gained and behavioural change. The participants’ engagement, capability, confidence and application can all be measured through a variety of surveys, projects, learner analytics and self-assessment.