Squared Online is the award-winning global digital marketing leadership course developed with Google. Taught online over 5 months by industry experts, 95% of students are more confident discussing digital strategy and execution after graduating.
Squared Online graduates have a global connection to thousands of highly engaged alumni with access to exclusive content and events. It’s a unique hands-on approach to education. Read on below to discover the course in full.
|Who is it for?|
Marketing managers and executives aiming to expand their digital understanding outside of channel specialities to develop overall strategy and manage digital within their organisation
Graduates looking to make the jump into digital and fast-track into a competitive, creative and fast-moving industry
Directors and heads of department aiming to understand marketing strategies in the face of digital disruption, championing talent in their organisations
Career changers seeking to change direction and make the jump into an exciting new career.
|Qualification:||Graduates are awarded the Squared Online Certificate in Digital Marketing, which is endorsed by Google, the IPA, the IAB and NABS, and accredited by the CPD Standards Office.|
|Start date:||Monthly intakes, but heads up – each intake fills up quickly so call us on 020 7173 5942 to discuss availability|
Experienced digital business leaders run live and recorded sessions to share knowledge, inspire and give you a new perspective on digital business leadership.
You’ll connect with students from across the world in dynamic live classes and form your own network of digital leaders to share knowledge, experience and ideas throughout the course and beyond. You’ll develop your leadership skills and a collaborative mindset as you tackle virtual group projects based on real-life strategic business challenges.
Through dynamic live classes and hands-on virtual group projects, students put learning into practice. It’s this knowledge and confidence developed throughout the course that makes 'Squares' business leaders of the future, driving change and innovation within their organisations.
Squared Online has delivered an award-winning learning experience to 900+ companies globally.
They know how to implement integrated marketing strategies across the customer journey
They appreciate the evolving relationship between innovation and consumer behaviour
They understand how to maintain cross-channel consistency and authenticity
They apply the right models for effective business planning
They’re confident using data to generate insights and recommendations for action
They’re strong leaders who work effectively in teams and provide constructive feedback
Develop and retain your brightest talent – join the revolution.
Squared Online is made up of 5 modules, divided into weekly lessons, which include pre-class activities, a live class and post-class activities – all on our Virtual Campus.
The hour-long weekly interactive live classes are dynamic and discursive, giving you the opportunity to interact with expert tutors, guest speakers and other students, and the hands-on group projects provide opportunities to apply your knowledge and build team-working, collaboration and leadership skills.
To give you a helping hand when you need it, our friendly Support Team is there to help – whether it’s classes, projects, group work or anything else you want to discuss.
Squared Online provides a strategic overview of the digital landscape to help students connect the dots and develop a more rounded understanding of how the various channels and tools fit together.
The course content is roughly split between digital marketing and leadership/behavioural content as follows:
There are no essays or exams in Squared Online. You’ll be continually assessed via project work, self-reflection, team feedback and completion of online activities.
Mark Howe, Managing Director, EMEA Agencies, Google
CJ Morley, Director for Global Talent and Development, iProspect
Andrea Boehm, Global CRM Manager, Acer