60% of the course focuses on increasing digital confidence and competence in digital marketing, while 40% focuses on increasing leadership confidence and skills.
There are five modules in Squared Online taught over five months:
Module 1 - Embracing change
In this module, you'll explore the concept of digital disruption and how this revolution is changing the way that brands and consumers interact, and our approach to marketing.
Module 2 - Digital trends
In this module, you’ll look at the digital trends that have redefined consumer
Module 3 - Digital channels and strategy
In this module, you’ll learn how brands today are creating multi-channel digital strategies to adapt to changes in consumer
Module 4 - Data analytics and insights
In this module, you’ll explore the importance of data as a digital marketer and how it can help you
Module 5 - Stay ahead of the curve
In this module, you’ll look at the concept of programmable advertising and how it extends beyond just buying advertising space on websites.