Each and every module of this digital marketing course is structured in accordance with our carefully designed learning principles. This structure - as well as our team of instructional designers who build the course - ensures you get the most out of your Squared Online journey by being able to apply what you learn from day one.

Over the course of five months you will study five modules:

Module 1 - Embracing change
In this module, you'll explore the concept of digital disruption and how this revolution is changing the way that brands and consumers interact, and our approach to marketing.

Module 2 - Digital trends 
In this module, you’ll look at the digital trends that have redefined consumer behaviour, specifically the rise of social and mobile.

Module 3 - Digital channels and strategy
In this module, you’ll learn how brands today are creating multi-channel digital strategies to adapt to changes in consumer behaviour.

Module 4 - Data analytics and insights
In this module, you’ll explore the importance of data as a digital marketer and how it can help you optimise your campaigns by generating actionable insights.

Module 5 - Stay ahead of the curve
In this module, you’ll look at the concept of programmable advertising and how it extends beyond just buying advertising space on websites.