"Our leaders need to understand what it all means, and what to do about it. If
they don’t get it we are in trouble."
"We need to upgrade our capability to reach and influence modern customers through the media and devices
that they use."
"Our market dynamics are changing. If our competitors or new entrants respond more effectively, we will
People and culture
"The most important part of digital transformation. People who can adapt our business at the rate that a
digital world requires."Learn Digital DNA