Digital Marketing Apprentice

Vacancy Details

  • Canopy Media

  • London

Type:
Digital Marketing
Salary:
£20,000
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Canopy is the UK’s leading independent media sales house and a strategic partner to media owners, clients and agencies. The traditional media world is changing beyond recognition. Media owners are moving away from the ad funded revenue model and agencies are moving more towards data and tech driven services. But advertising is still vital to client, brand and fiscal objectives. Canopy are bridging this ever-increasing gap between agencies and media owners, by providing the resource and expertise across a broad range of services from innovative print and paper technology solutions to unique digital and DOOH formats fuelled by creative market insight solutions.

Key Responsibilities

Execute Canopy Media’s Marketing function for those areas assigned to you by the Marketing
Director/Marketing Manager. The Marketing function is responsible for:

  • Preparing and presenting comprehensive, effective responses to all agency/advertiser briefs generated by Canopy Media Sales Team
  • Developing creative, engaging marketing materials using data, insight and research to promote our audiences, media partner brands and media opportunities
  • Developing our research offering, including case studies and industry research
  • Maintaining and developing our Canopy Market Monitor, including our Creative monitor
  • Producing quarterly and annual vertical market updates
  • Monitoring and analysing the effectiveness of marketing content and collateral prepared
  • Establishing and growing relationships with our media partner insight teams
  • Website management and optimisation
  • Managing and developing our digital marketing content and communications, via LinkedIn, MailChimp, Twitter and more
  • Writing and publishing press releases and business announcements
  • Develop trade body relationships, ensuring we’re aware of relevant workshops/events, and that they continue to promote our comms and content
  • Safeguarding the Canopy brand, including the tone/messages of all internal and external communication
  • Amplifying the Canopy brand via relevant events and awards

 

Requirements

• Competent administration and business communication skills
• Good verbal and written communication skills
• Planning and organisational skills
• Has the ability to work calmly under pressure with meticulous attention to detail
• Initiative, drive, diligence and enthusiasm
• Fluent and confident in the use of Excel, PowerPoint and Word

Location – EC1M 6HA

 

 

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