Digital Marketing Apprentice

Vacancy Details

  • Paragon Skills

  • Bournemouth

Type:
Digital Marketing
Salary:
£15,000 - £17,000 p/a
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Role Purpose

As a Digital Marketing Apprentice in our Marketing Team, you will assist in the content development of our digital marketing activity. This includes writing blogs and website content, email campaign activity and social media.

You will be an integral part of the marketing team and responsible for providing a full mix of digital marketing support and working on live campaigns. You will manage customer databases, create marketing campaigns to customer segments, build campaigns for emails and SMS channels, develop leads for our business development team, and support with the building of user journeys to provide a smoother customer retention strategy.

 

Key Role Responsibilities

  • Creating and implementing social media marketing campaigns on Instagram, Facebook, LinkedIn, Twitter and YouTube
  • Assist with the creation of digital content, as well as content for forums, blogs, guest blogs and press releases
  • Support with maintaining the website and all related SEO activities
  • Create and deliver a fantastic user experience for our employers and learners
  • Work alongside the Customer Success team to answer customer enquiries on social media and forums
  • Promote a positive and professional image of Paragon Skills and all of the services we deliver through excellent customer service
  • Stay up to date with the latest trends, competitor activity, innovations and opportunities to inform future activity
  • Assisting with planning, delivering and measuring targeted content driven marketing campaigns
  • Define and implement segmented and promotional email/push communication campaigns
  • Plan personalised and targeted communications across email, push, paid social etc
  • Contribute to data analysis and insight to drive market and team decisions
  • Work with the Marketing Team to build and trigger tactical email campaigns
  • Contribute positively to growth of the business by controlling costs
  • Work closely with the Customer Success team to maintain our CRM system and other databases
  • Use innovation to constantly improve marketing campaign performance
  • Demonstrate and uphold the our Paragon Skills values, creating a great place to work for all by living by our Pledge every day
  • Remain committed to your own personal development and professional competency
  • Maintain positive working relationships across the team and wider business, being flexible in order to support them where needed
  • Promote and safeguard the welfare of children and young people you are responsible for or come into contact with
  • Be aware of GDPR legislation and comply with all data protection requirements

 

Experience, Knowledge & Skills Required

  • A keen interest in content creation, social media and digital marketing
  • Excellent organisation skills, a good multi-tasker and the ability to maintain concentration on key tasks
  • Good planning and organising skills with the ability to motivate yourself and manage your own workload
  • Strong communication skills, written, in person and via telephone/ Teams with the ability to communicate with colleagues at all levels
  • Strong administrative skills with a keen eye for detail and ability to maintain accurate records at all times
  • Confident user of MS Office packages with the ability to learn new systems
  • Basic knowledge of HTML would be advantageous but is not essential

 

Qualifications and Behaviours Required

  • Passionate, creative and data driven with a desire to learn and develop
  • Flexible and adaptable to change with the ability to take ownership of tasks and use own initiative to solve problems
  • Live by our Paragon Skills values (our 5 Es) in all that you do
  • A commitment to your own personal development by challenging yourself and learning new skills
  • High integrity and level of discretion
  • GCSE Maths and English Level C/4 or above
  • Willingness to undertake a Level 3 Marketing apprenticeship

 

Bournemouth, BH1 4NB

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