Digital Marketing Acceleration Workshop
Digital Marketing has changed. Have you?
To build an amazing integrated digital marketing plan, you’ve got to understand the landscape. The digital marketing acceleration workshop will take your team through the channels and the approaches, leading you to the best way to unlock their potential for your business.
Now available as a virtual workshop, fully online.
Why a workshop?
Yes we live in an online world, but we believe in the value in face to face learning too. At this workshop, you have the right people in the room to thrash out the important ideas there and then.
You see the lightbulb moments, the action plans forming, the mental check-list of what people will do differently tomorrow.
And, it’s a safe space in which to challenge one another and be comfortable being uncomfortable. The facilitator will put you on the spot, and help you troubleshoot through problems.
Workshops create energy, and from this energy comes real change.
The details
All our workshops are available as interactive virtual learning experiences - talk to the team to find out more.
Duration: 2 Days
Intensity: 8 hours per day, breaks included
Day 1
- Introduction and the ‘4H’ Content Model
- Mobile, SEO and User Experience
- Paid Search, Video Ads and Retargeting
- Display Ads, Social Ads and Programmatic
Day 2
- Social Media Engagement
- Working with Influencers
- Building a Content Marketing Hub
- Iteration and Integration
- Building a Quarterly Digital Marketing Plan
You’ll come away with useful theory and frameworks to apply to your plans, as well as practical tools and ideas to get going with tomorrow.
After the session, you’ll be able to:
- Define today’s marketing landscape, customer-centricity and its benefits in a marketing plan.
- Apply the ‘4H’ model as a framework for a digital marketing plan.
- Structure the elements of on-page SEO and landing pages for optimisation
- Increase customer experience using best practices of mobile UX/UI
- Improve the effectiveness of Google Ads campaigns
- Explain the advantages and potential pitfalls of programmatic marketing.
- Identify relevant influencers and why they add value
- Understand the value of analytics, iteration and optimisation
- Show the purpose of a content marketing hub to key stakeholders
- Collaborate with other teams to deliver an effective marketing strategy
Who is it for?
- People who want to do more digital marketing
- People who manage agencies our outsource marketing
- People who market in a channel and want to understand the whole mix
Your Facilitators
Simon McCaskill
He is a learning designer, facilitator, and speaker specializing in Digital Marketing (with Customer Centricity and Strategy being an area of obsession), emerging technologies, and data; especially around developing a data-driven mindset.
His enthusiasm for both the subject and professional development shines as he is constantly challenging the learning process and exploring new ways in which to bring a subject to life whether that be in a face-to-face or virtual environment.
His success comes from his unique ability to simplify the online and digital world and show you a new way of using digital as a tool to get the results you need for business growth, personal development, and well-being.
Simon is one of Avado's Digital Marketing Acceleration Workshop facilitators.
Gina Wessels
Gina is a strategic digital marketing and digital transformation consultant with over 17 years’ global experience across a range of industries including luxury hospitality and travel, airline, restaurant and catering, green coffee, wine, agriculture, pharmaceuticals and telecoms.
She has extensive experience consulting for clients helping to define and build their marketing strategies as well as developing and delivering digital transformation. Clients include Google, Shell, GSK, Estee Lauder, Syngenta and Groupe SEB and Gina has trained over 10,000 people face-to-face and online.
Gina has been a partner of the Google Digital Academy for over 4 years where she delivers Brand, Mobile, Programmatic and the Executive Leadership Transformation labs on behalf of Google for their most prestigious clients. Over the past few months, Gina has worked closely with the GDA team to pivot their F2F offerings into best-in-class virtual learning experiences.
She has also recently been invited as one of a handful of selected licensed partners to rollout these programs outside of Google and has been selected as one of 15 external consultants to join Google’s Master Faculty.
Gina is one of Avado's Digital Marketing Acceleration Workshop facilitators.