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Training Journal interviews our CEO, Mark Creighton

3rd February 2020

Our CEO, Mark Creighton spoke with FE News.

What are your hopes for National Apprenticeship Week this year?

We hope to see a shift in how businesses, educational bodies and parents value apprenticeships.

These programmes provide a wealth of opportunity to both individuals and businesses, including increased productivity and a more diverse workforce.

Our aim for National Apprenticeship Week should be to encourage a stronger conversation nationwide about how they are a great career path. 

Three years on from the levy, how do you think we are doing? Have people’s attitudes towards apprenticeships changed enough?

We’re confident we have made strong headway, but wider appreciation and awareness of apprenticeships needs to continue within institutional bodies, parents and businesses.

Through our research, we have seen a shift in parents and managers valuing apprenticeship programmes.

Findings show that 86% of parents believe apprenticeships are a good career option and 71% of managers expressed their belief in non-traditional qualifications.

It’s great to see these groups showing support for alternative routes to traditional education as a successful career path.

What can the Government do to continue to raise awareness? What can L&D teams do?

It is important that the Government effectively communicates the value of apprenticeships.

Despite the large Government contributions made via the levy for apprenticeship programmes over the past three years, there appears to be no increase in awareness of apprenticeships as an alternative route to building new skills within UK organisation, as well as opening up powerful new career paths to existing employees.