Enhance your business activity by understanding the value of consumer data.

Find out more below.

Data-Driven Decision Making – Virtual Workshop

Today, people expect a deeply relevant and useful brand experience at every moment along their respective customer journeys.

In order to be able to understand and respond to these increased customer needs, there is a new degree of urgency for Marketing and Commercial teams to be data-driven. Brands looking to thrive in an ever-changing marketplace cannot afford to make subjective decisions any longer.

However, unlike in the past, data is no longer difficult to gather or hard to decipher. This virtual workshop will enable learners to make use of the data they already have at their fingertips in order to drive change, and will teach them how to solve business problems with a data-driven approach, through the use of a simple framework called S.H.I.F.T.

The details

Duration: 2 live virtual workshops

Intensity: 3 hours for each workshop

Key Topics

Context for Data
The S.H.I.F.T. Framework
Unlocking your Mindset for Insight
Information and Data
Data-First Culture
Barriers to Data-Driven Decisions

After the session, you'll be able to

Understand the value of consumer data for you and your
stakeholders, to develop enhanced marketing activity
Solve business problems using a creative and data-driven
approach
Apply key considerations and principles needed for
development of consumer audiences and their ‘journeys’ around your category

Who is it for?

Marketing Managers
Operational Marketing teams
Commercial teams e.g. Sales, eCommerce