The details
Duration: 2 live virtual workshops
Intensity: 3 hours for each workshop
Key Topics
- Context for Data
- The S.H.I.F.T. Framework
- Unlocking your Mindset for Insight
- Information and Data
- Data-First Culture
- Barriers to Data-Driven Decisions
After the session, you'll be able to
- Understand the value of consumer data for you and your
stakeholders, to develop enhanced marketing activity - Solve business problems using a creative and data-driven
approach - Apply key considerations and principles needed for
development of consumer audiences and their ‘journeys’ around your category
Who is it for?
- Marketing Managers
- Operational Marketing teams
- Commercial teams e.g. Sales, eCommerce