Enhance your business activity by understanding the value of consumer data.

Find out more below.

Data-Driven Decision Making – Virtual Workshop

Today, people expect a deeply relevant and useful brand experience at every moment along their respective customer journeys.

In order to be able to understand and respond to these increased customer needs, there is a new degree of urgency for Marketing and Commercial teams to be data-driven. Brands looking to thrive in an ever-changing marketplace cannot afford to make subjective decisions any longer.

However, unlike in the past, data is no longer difficult to gather or hard to decipher. This virtual workshop will enable learners to make use of the data they already have at their fingertips in order to drive change, and will teach them how to solve business problems with a data-driven approach, through the use of a simple framework called S.H.I.F.T.

The details 

Duration: 2 live virtual workshops

Intensity: 3 hours for each workshop

Key Topics 

  • Context for Data
  • The S.H.I.F.T. Framework
  • Unlocking your Mindset for Insight
  • Information and Data
  • Data-First Culture
  • Barriers to Data-Driven Decisions

After the session, you'll be able to

  • Understand the value of consumer data for you and your
    stakeholders, to develop enhanced marketing activity
  • Solve business problems using a creative and data-driven
    approach
  • Apply key considerations and principles needed for
    development of consumer audiences and their ‘journeys’ around your category

Who is it for? 

  • Marketing Managers
  • Operational Marketing teams
  • Commercial teams e.g. Sales, eCommerce