Close

A series of Digital Marketing virtual workshops.

Find out more below.

Marketing: Home of the digital game-changers

Avado creates Marketing learning programmes that accelerate Marketing knowledge across your business with virtual workshops and modules. The Connected Marketing Learning Journey is a series of corporate level Digital Marketing virtual workshops that's all about building your organisation's marketing confidence and ability. Take your organisation on this unique journey to connect with your customers in the digital age and stay ahead of competition.

The details 

Duration & Intensity : 

6 hours or 2 x 3 hours per module (Both modules must be delivered consecutively)

Key Topics 

Online Marketing Science:

  • Rise of the Super Consumer
  • Objectives: See, Think, Do, Care framework
  • Consumer Journey
  • Online Advertising Metrics
  • Channels & Platforms

Creatives in the Digital World:

  • Ads or Digital Solutions
  • Content Principles
  • Creative Message
  • KPIs & Metrics At a Format Level
  • Group Presentation

At the end of each virtual workshop, your leaders and talent will be
able to:

Online Marketing Science:

  • Understand and be able to apply the principles of online marketing science
  • Adapt your marketing strategy to the changing nature of consumer behaviour
  • Explain the User Journey through Micro-Moments across digital channels and how to plan for testing & accountability

Creatives in the Digital World:

  • Recognise the different types of ad formats and digital solutions available and identify which to use depending on the objectives
  • Apply best practice creative principles to ad formats and digital solutions at each stage of the consumer journey
  • Identify which KPIs and Metrics are most suitable to ensure measurement of
    effectiveness and efficiency of your digital solution

Who is it for? 

To be delivered at leadership level AND operational teams.

  • Leadership
    • C-suite Leaders
    • Senior Leaders
    • Heads of Department across
      all business functions
  • Operational teams
    • Marketing
    • Sales
    • Commerce
    • Commercial

The details 

Duration & Intensity : 

7 hours or 2 x 3.5 hours

Key Topics 

  • New Retails, New Ecosystems
  • Aligning to the Shopper Journey
  • Traffic
  • Conversion Rate
  • AOV/Basket Size
  • Group Presentation

At the end of each virtual workshop, your leaders and talent will be
able to:

  • Articulate the key features of the different eCommerce models
  • Analyse the key gaps and improvement points for a business-related eCommerce scenario
  • Present a case for improvement, taking into consideration the shopper journey, traffic, conversion rate, average order value and KPIs

Who is it for? 

To be delivered at leadership level AND operational teams.

  • Leadership
    • C-suite Leaders
    • Senior Leaders
    • Heads of Department across
      all business functions
  • Operational teams
    • Marketing
    • Sales
    • Commerce
    • Commercial

The details 

Duration & Intensity :

6 hours or 2 x 3 hours

Key Topics 

  • Continuous Disruption
  • Consumer-Centricity
  • Audience Personae & Development Personae
  • Using Data for Personalisation
  • Leveraging Technology for Personalisation

At the end of each virtual workshop, your leaders and talent will be
able to:

  • Develop sophisticated audience personae that can fuel multi-touch marketing and unlock the power of data
  • Leverage data touchpoints to validate, activate and optimize your marketing activity, increasing the personalization of your engagements with consumers
  • Recognise the potential of marketing technology to operationalize your multitouch marketing

Who is it for? 

To be delivered at leadership level AND operational teams.

  • Leadership
    • C-suite Leaders
    • Senior Leaders
    • Heads of Department across
      all business functions
  • Operational teams
    • Marketing
    • Sales
    • Commerce
    • Commercial

For specific queries about this series of Digital Marketing virtual workshops, you can email us at marketing.apac@avadolearning.com

Get in touch