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Solving business challenges through data-insights.

Find out more below.

 

Creating Change with Data (virtual)

Today people expect a deeply relevant and useful brand
experience at every moment along their respective customer
journeys.

In order to be able to understand and respond to these increased customer needs, there is a new degree of urgency for Marketing and Commercial teams to be data-driven. Brands looking to thrive in an ever-changing marketplace cannot afford to make subjective decisions any longer.

The Creating Change with Data Workshop is available as an interactive virtual learning experience - talk to the team to find out more.

The details 

This virtual workshop will enable learners to make use of the data they already have at their fingertips in order to drive change, and will teach them how to solve business problems with a data-driven approach, through the use of a simple framework called S.H.I.F.T.

Duration: 2 live virtual workshops

Intensity: 4 hours for each workshop

Key Topics 

  • Context for Data
  • Data Definitions
  • Consumer Data in Action
  • Activating Consumer Data
  • Making a Difference
  • Unlocking your Mindset for Insight
  • Culture for Data-Driven Business

After the session, you'll be able to

  • Explain the value of consumer data for you and your stakeholders
  • Identify the key data types and sources you can use for marketing planning, activation and optimisation
  • Change your team or company culture to be data-first by making data-driven decisions and role-modelling a data-curious mindset
  • Apply a creative and data-driven approach to your business challenges

Who is it for? 

  • Marketing Managers
  • Operational Marketing teams
  • Commercial teams e.g. Sales, eCommerce