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Digital Marketing Accelerator Virtual Workshop

Digital marketing has changed over the past few years. Marketing technology has evolved, and marketers (and non-marketers) need to establish a framework to apply digital marketing strategies with traditional marketing activities.

The Digital Marketing Accelerator Virtual Workshop is available as an interactive virtual learning experience - talk to the team to find out more.

Format

Duration - 2 live virtual workshops
Intensity - 3.5 hours for each workshop

Key Topics

Customer-first Marketing
Introduction to Content Marketing
Leveraging Search and Paid Media Channels
Social Engagement and Working with Influencers
KPIs and the Campaign Canvas Debrief

During the workshop series, learners will:

Define today’s marketing landscape, customer-centricity and its benefits in a marketing plan. 
Be exposed to an overview of digital marketing and the key considerations associated with it
Be able to align strategic focuses by making targeted references to social, data and e-commerce
Learn best practices and consider their application, learning lessons from other companies through case studies

Who is it for?

Traditional marketers and marketing departments
Departments outsourcing marketing activities and wanting to bring more in-house
Specialist channel marketers