Close

Digital Learning Journeys

A series of connected webinars

Find out more below.

 

Digital Marketing Learning Journey (virtual)

Empower traditionally-inclined Marketers within your organisation with the ability to evaluate the digital landscape using customer-centric approaches to develop tactics that will reach targeted segments at the right place and time.

The Digital Marketing Learning Journey is available as an interactive virtual learning experience - talk to the team to find out more.

Format

  • Duration - 6 live virtual classes
  • Intensity - 1 hours for each classes

Key Topics 

  • • The Changing Digital Landscape
    • The Power of Data & Insights
    • Search (SEO/SEM)
    • Content Strategy
    • Video & Display
    • Remarketing & Programmatic

After the session, you'll be able to

  • Outline how Digital Marketing is transforming all aspects of marketing
  • Have a deeper understanding of the implications of the everchanging digital landscape
  • Understand the importance of search, the significance of keyword strategy & their impact on costs/volumes
  • Learn how to create great content and apply creative thinking to the content
  • Set the importance of Video and Display in the digital marketing armoury
  • Study the primary formats and how they have morphed over time
  • Understand the mechanics of programmatic and how it changes planning (automation & personalisation)

Who is it for? 

  • Marketing function
  • Brand and corporate comms team
  • Teams supporting marketing initiatives