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A series of virtual Digital Marketing workshops.

Marketing: Home of the digital game-changers

The Connected Marketing Learning Journey is a series of virtual workshops for your leaders and your brand, marketing and customer facing / commerce teams. This programme is designed to upskill your teams on key areas within data, digital marketing and eCommerce. It will break down siloes, build capabilities and encourage new ways of working within your organisation, with a focus on connecting with your customers.

The details 

Duration & Intensity : 

2 x 3 hours per module (Both modules must be delivered consecutively)

Key Topics 

Engaging the Digital Customer:

  • Rise of the Super Consumer
  • Objectives: See, Think, Do, Care framework
  • Consumer Journey
  • Online Advertising Metrics
  • Channels & Platforms

Online Marketing Science:

  • Ads or Digital Solutions
  • Content Principles
  • Creative Message
  • KPIs & Metrics At a Format Level
  • Group Presentation

At the end of each virtual workshop, your leaders and talent will be able to:

Engaging the Digital Customer:

  • Understand and be able to apply the principles of online marketing science
  • Adapt your marketing strategy to the changing nature of consumer behaviour
  • Explain the User Journey through Micro-Moments across digital channels and how to plan for testing & accountability

Online Marketing Science:

  • Recognise the different types of ad formats and digital solutions available and identify which to use depending on the objectives
  • Apply best practice creative principles to ad formats and digital solutions at each stage of the consumer journey
  • Identify which KPIs and Metrics are most suitable to ensure measurement of
    effectiveness and efficiency of your digital solution

Who is it for? 

This programme can be tailored to be delivered at leadership level AND operational team level.

  • Leadership
    • Senior Leaders
    • Marketing and Commercial Leaders
    • Leaders and Heads of Department across all functions
  • Operational teams
    • Marketing
    • Sales
    • Commerce
    • Commercial
    • Customer Facing

The details 

Duration & Intensity : 

2 x 3.5 hours per module (Both modules must be delivered consecutively)

Key Topics 

  • New Retails, New Ecosystems
  • Aligning to the Shopper Journey
  • Traffic
  • Conversion Rate
  • AOV/Basket Size
  • Group Presentation

At the end of each virtual workshop, your leaders and talent will be
able to:

  • Articulate the key features of the different eCommerce models
  • Analyse the key gaps and improvement points for a business-related eCommerce scenario
  • Present a case for improvement, taking into consideration the shopper journey, traffic, conversion rate, average order value and KPIs

Who is it for? 

This programme can be tailored to be delivered at leadership level AND operational team level.

  • Leadership
    • Senior Leaders
    • Marketing and Commercial Leaders
    • Leaders and Heads of Department across all functions
  • Operational teams
    • Marketing
    • Sales
    • Commerce
    • Commercial
    • Customer Facing

The details 

Duration & Intensity :

2 x 3 hours per module (Both modules must be delivered consecutively)

Key Topics 

  • Continuous Disruption
  • Consumer-Centricity
  • Audience Personae & Development Personae
  • Using Data for Personalisation
  • Leveraging Technology for Personalisation

At the end of each virtual workshop, your leaders and talent will be
able to:

  • Develop sophisticated audience personae that can fuel multi-touch marketing and unlock the power of data
  • Leverage data touchpoints to validate, activate and optimize your marketing activity, increasing the personalisation of your engagements with consumers
  • Recognise the potential of marketing technology to operationalise your multitouch marketing

Who is it for? 

This programme can be tailored to be delivered at leadership level AND operational team level.

  • Leadership
    • Senior Leaders
    • Marketing and Commercial Leaders
    • Leaders and Heads of Department across all functions
  • Operational teams
    • Marketing
    • Sales
    • Commerce
    • Commercial
    • Customer Facing

The details 

Duration & Intensity :

2 x 3 hours per module (Both modules must be delivered consecutively)

Key Topics 

  • Continuous Disruption
  • Context for Data
  • Unlock your Mindset
  • Asking Better Questions
  • Enabling change in business
  • Storytelling with data
  • S.H.I.F.T… to a Data-First Culture

At the end of each virtual workshop, your leaders and talent will be
able to:

  • Develop sophisticated audience personae that can fuel multi-touch marketing and unlock the power of data
  • Leverage data touchpoints to validate, activate and optimize your marketing activity, increasing the personalisation of your engagements with consumers
  • Recognise the potential of marketing technology to operationalise your multitouch marketing

Who is it for? 

This programme can be tailored to be delivered at leadership level AND operational team level.

  • Leadership
    • Senior Leaders
    • Marketing and Commercial Leaders
    • Leaders and Heads of Department across all functions
  • Operational teams
    • Marketing
    • Sales
    • Commerce
    • Commercial
    • Customer Facing

For specific queries about this series of virtual workshops, you can email us at marketing.apac@avadolearning.com

Get in touch