Business Transformation and Digital Learning for a Modern World
Format
- Duration - 6 live virtual classes
- Intensity - 1 hour for each class
Key Topics
- • The Changing Digital Landscape
• The Power of Data & Insights
• Search (SEO/SEM)
• Content Strategy
• Video & Display
• Remarketing & Programmatic
After the session, you'll be able to
- Outline how Digital Marketing is transforming all aspects of marketing
- Have a deeper understanding of the implications of the everchanging digital landscape
- Understand the importance of search, the significance of keyword strategy & their impact on costs/volumes
- Learn how to create great content and apply creative thinking to the content
- Set the importance of Video and Display in the digital marketing armoury
- Study the primary formats and how they have morphed over time
- Understand the mechanics of programmatic and how it changes planning (automation & personalisation)
Who is it for?
- Marketing function
- Brand and corporate comms team
- Teams supporting marketing initiatives