Algorithms and the Future of Digital Marketing
Some of us may recall a time when things like Artificial Intelligence (AI), data-driven marketing and the use of Natural Language Processing (NLP) in Search Engine Optimization (SEO) were regarded as ambitious concepts bordering on the ridiculous.
With everything that's happened in the last one year, many of us would probably agree now that it's incredibly important to stay on top of the latest Marketing Technology (MarTech) trends.
With that in mind, there's probably no better time to take stock of what's going well, what's terribly broken and do a little forecasting of what's going to happen in the future!
How To Enable Agile Marketing
In a world where a person would decide whether or not to abandon a piece of content within 3 seconds, marketing teams and processes need to be far more nimble in order to meet customer needs effectively, or risk losing them forever.
Agile methodologies, when applied to marketing, can help to drive growth by focusing team efforts on that which delivers higher overall value to the end-customer.
Join us in this 45-minute webinar as expert speaker Nicholas Villani explains the benefits of using Agile and how you can go about enabling Agile Marketing to take root in your organisation.
Achieving Multi-Moment Marketing
Creating successful cross-channel marketing campaigns is no walk in the park.
In this webinar, we'll be exploring how you can tap into your customer journey to optimise it and ensure that you're reaching your customer with the right message at the right time.
Led by our very own CEO, Mark Creighton, each panellist in this webinar will be sharing insights about what it means to be truly digitally mature when it comes to marketing, from delivering great content and making sure people see it, to focusing your strategy on the channels that really count.
DIGITAL TRANSFORMATION WEBINAR
Digital Culture: The Whats and Whys
Developing a digital culture can seem like a daunting proposition; just where do you begin? And what does a digitally advanced organisation look like?
In this 45-minute webinar, marketer and digital transformation leader Miguel Bernas will discuss with you about how a digital culture isn’t just about being able to adapt to new technologies.
Rather, organisations that have displayed a strong digital culture tend to be agile in their ways of working, are driven by data in their decision-making and actively nurture innovation among their employees.
DIGITAL TRANSFORMATION WEBINAR
What's Next For Businesses?
Raymond de Villiers takes a look at some of the key areas of an organisation's digital transformation roadmap that needs to be discarded, redesigned or considered from scratch as countries around the world slowly begin to open up again.
For those who didn’t have a comprehensive digital transformation strategy, this webinar will provide you with a framework for developing one.
For organisations and leaders who did have a well-developed map of the digital road ahead, this webinar will give you insight into areas where it needs to be reviewed and thought through again.
Brand Authenticity In Times Of Crisis
The COVID-19 pandemic has forced companies and brands to reevaluate both their business and marketing strategies. These times also offer great opportunities for brands who are brave enough to keep up marketing & communications activities. But in doing so, a brand can just as easily appear insensitive and self-serving.
Join us as we explore the considerations and tactics that brand owners should employ during this pandemic.
- Considerations for brand communications
- Appropriate content and tone of voice
- The role senior leadership plays