APAC Retail Rebound – How to be a CPG game changer
As the APAC region recovers from the pandemic, are you all set to seize the expanding ecommerce market that is expected to grow by US$1 trillion in the next three years? CPG brands are facing multiple challenges such as the change in consumer habits brought on by COVID-19, generational commerce maturity factors, rapid mobile penetration and local country factors.
Besides these external challenges, internally it can be difficult for leaders to align on a strategy, be agile with data and insight and know how to support teams. At the retail level, brands also need to strategise which channels to utilise, what SKUs to sell, where to push stock, and how to track inventory digitally to keep sales going.
Join us for this one-hour webinar as ecommerce strategist Lynsey Sweales shares how you can assess your ecommerce maturity, overcome these challenges and ride on recent consumer trends to win in this market.
Learn how to:
- Enhance your consumers’ experience in view of changing shopping habits
- Deliver an omnichannel experience for your consumers
- Assess your ecommerce maturity and strategise ways to win in APAC
- Convert consumer and market insights into actionable takeaways for your CPG brand today
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