Corporate Case Study: Mediacorp
Building Cross-functional Digital Leaders
With a strong belief that lifelong learning is what keeps jobs interesting and challenging, Mediacorp worked with Squared Online to create a digital learning environment that’s set up for crossfunctional collaboration. Students joined from different teams across the vast organisation, all with a common goal to bring more digital and strategic thinking back to their businesses.
Students not only had a chance to apply their newly acquired knowledge in hands-on projects and activities throughout the course, but were also encouraged to implement into their business planning back at work.
Since Squared Online…
Students developed a clearer picture of the channels and tools available, with the ability to optimise and recommend channel mix confidently.
Students applied their knowledge on analytics in their jobs by understanding their target audiences beyond the basic information available, further customising their marketing messages and vehicles.
Students have reported that there is a “common language” of digital knowledge amongst teams for everyone to work towards the same business goals
Squared Online is the award-winning global digital marketing leadership course developed with Google to enable companies to upgrade their staff’s digital capabilities. Taught online over 5 months by industry experts, it’s a unique, hands-on approach to learning that will develop and retain your company’s brightest talent.