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Corporate Case Study: Nestle

Getting Connected with Customer Journeys

Objective:

A household name in every corner of the world, Nestle marketers have a broad range of customers in healthcare, cereals, coffees, dairy products and of course ice creams and confectionary. Understanding their customers’ journeys and interactions with the brands is especially critical for Nestle. Squared Online was the answer for Nestle teams to get a holistic view of all the channels and tools consumers use to connect with their brands.

The course curriculum was very well received by the various teams that in the end, students ranged from junior executives to the senior leadership team, from marketers to product leads to sales teams.

Since Squared Online…

  • Students found that the course not only enhanced their own knowledge, but it inspired them to share with their teams to encourage and inspire more digital thinking
  • Students have implemented changes to the way they measure campaigns and extract insights from data. They’re now taking the lead on designing reporting templates and setting up monthly check-in’s with internal stakeholders
  • Students have reported that they’re more confident when communicating their strategies to senior management and influencing internal teams every corner of the world, Nestle marketers have a broad range of customers in healthcare, cereals, coffees, dairy products and of course ice creams and confectionary. Understanding

 

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Radzif Nasri

Posted February 5, 2021