Corporate Case Study: Sun Life Financial – Part 1
The focus on developing internal talent, supported by Squared Online, has helped contribute towards the ongoing culture shift within Sun Life
“People drive the desire for change, the key enabling force for organisational transformation. Education and training was one way that could equip our key strategic talent with the skills, capabilities and confidence they needed to take us forward. We value our partnership with Squared Online, developed with Google, powered by AVADO.”
Sun Life and Digital Innovation
Sun Life Financial is a leading international financial services organisation providing insurance, wealth and asset management solutions to individual and corporate clients. The company manages CA$984 billion in total assets globally. With its headquarters in Canada, Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda.
The company prides itself in continuing its success through ongoing innovation. This means staying at the forefront of product development, embracing digital technology, investing in ground-breaking digital tools and responding to new Client realities.
Sun Life Asia and Squared Online
Sun Life invests in its people. In a short span of 2 years, the company has nominated internal talent from a diverse range of roles and functions for the Squared Online digital marketing leadership program:
• Digital Marketing
• Traditional Marketing
• Distribution and Product Marketing
• Brand and Communications
• Digital Initiatives and Transformation
• Agency Transformation
• Digital Strategy
• Business Development
Investing in Internal Talent
Sun Life Asia places considerable focus on its talent, investing in their professional development to further reinforce a customer-centric mindset and build digital capabilities so as to meet, and exceed, the expectations of Clients in the digital age.
Through the Squared Online program, Sun Life provides top talent with the opportunity to undertake digital training. Over the past 2 years, the company has enrolled close to 30 colleagues on this award-winning digital marketing leadership program, where they learn not only the tools and techniques to drive customer engagement, but also leadership qualities to be Sun Life’s digital champions and change agents.
Squared Online is the award-winning digital marketing leadership course developed with Google and powered by Avado. The programme is designed to build leadership and collaboration skills through an interactive and hands-on approach and helps marketers develop their knowledge and confidence in all things digital.
Want to hear more about how Squared Online can make an impact?
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