Overcoming The Talent Gap with Squared Online
Here’s how Squared Online keeps you ahead of the competition.
Digital Marketing is a rapidly evolving field and marketers everywhere must be able to keep up with these changes. As the Martech stack grows ever larger, with deep specialisms available for marketers to branch into, it has become more difficult for career switchers to enter the field as well.
This is why, despite the fact that the demand for digital marketing roles has increased 3-fold over the last 5 years1, recruiters report that the supply of talent remains thin.
In fact, a McKinley Marketing Hiring Report2 published in 2019 has found that more than 44% of recruiters have faced the phenomenon of having too many unqualified candidates applying for digital marketing roles.
How then, can one stand out from the crowd? It therefore follows that having a relevant digital marketing qualification will not only bolster the job applicant’s resume, but it will also help to set them apart from the competition.
Squared Online is a digital marketing leadership course that exists to empower the next generation of leaders in the marketing and creative industries through course content that’s developed together with Google and has been reviewed yearly ever since its inception in 2013.
To date, the course has an alumni network consisting of over 8,500 Squares from more than 3,000 brands and agencies around the world.
Furthermore, as a digital marketing course that’s accredited and endorsed by industry bodies such as the The Marketing Society and the CPD Standards Office, you can be rest assured that this qualification will be recognised by people within the field.
Want to hear more about how Squared Online could impact your career?
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1 LinkedIn Talent Solutions 2019 Report: The fastest growing jobs2 McKinley Marketing Partners 2019 Report: Marketing Hiring Trends