Skills Ignition SG – Digital Marketing

Avado is delighted to announce its involvement with Google for Skills Ignition SG, in support of the SGUnited Jobs and Skills Package. It is supported by the Singapore government, and will equip eligible retrenched or unemployed Singapore Citizens and PRs with the skills that are needed to be job-ready in the information and communications sector.

Source: Google Blog

With digitalisation plans speeding up globally to improve people’s lives, businesses need strong marketing practitioners to reach an increasingly digital audience and promote their offerings. Hence, a Digital Marketing learning plan was developed in partnership with Avado to equip learners with a set of digital marketing strategies and thinking skills that will help businesses connect with consumers in more meaningful ways.

Providing Globally Recognised Training Opportunities

Avado has been running Squared Online, a massively popular Digital Marketing Leadership Course since 2013. With more than 10,000 Squared Online graduates across 85 countries from companies such as Dentsu Aegis Network, Mediacorp, Manulife and Shell, it is uniquely positioned to put together this learning plan that draws upon key elements of the Squared Online course.

The curriculum will also include a mix of online live instructor-led training, self-paced online study and online group and individual project work. Google Analytics, Google Ads, Google Marketing Platform, and Google Digital Marketing are also included in the programme. Participants who complete the course will receive professional certificates recognised globally.

Elliot Homan, MD of Avado Asia Pacific, said, “Avado is proud to pledge its support to the Singapore economy amid a challenging labour market. As the information and communications sector is expected to continue growing, we have partnered with Google to design a training programme that delivers future-facing skills and opportunities such as this. Our combined efforts remain focused on helping Singaporeans through these difficult times.”

For details on Skills Ignition SG – Digital Marketing, please visit this Google site for more information.

Radzif Nasri

Posted August 3, 2020