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Performance Marketing Manager (PPC, Google Ads) – Technology

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About the Client

The client is a VPN specialist. They have tens of millions users world wide. They help power some of the fastest growing mobile services in the world with a strong specialty in network security and privacy protection. Our clients portfolio of supported products spans across mobile communication, enterprise communication and cloud-based network acceleration. Combining engineering excellence, superior product design capability and robust operational support, they help bring Internet freedom to millions of customers in more than 10 countries around the world.

Job Description

  • Actively manage the planning and execution of PPC campaigns for App products, including creation, launching, tracking, analysis, optimization, bidding, budget pacing, and forecasting especially through Google Ads
  • Explore and set the right KPIs and ROIs for each key metrics, managing and optimizing the budget
  • Provide recommendations and execute strategies for App promotion, campaign structuring, targeting, display network, and other relevant facets on Google Ads
  • Provide oversight and manage new paid search campaigns, accounts and aid in the creation of paid search marketing initiatives
  • Develop and see through all PPC best practices are applied regionally especially in SEA/SA countries with a keen focus on how they translate to success
  • Communication to teams and management on project timelines, and results. Generating reports for all major metrics, goals tracking, revenue tracking according to the requirements
  • Act as the expert for all things related to PPC ads
  • Manage advertising funds above USD 3 million per year

The Successful Applicant

  • 3 or more years of proven search engine advertising / PPC experience
  • Demonstrated experience in managing and implementing PPC campaigns that successfully drive revenue and conversions (ROAS) via Google Ads
  • Proven experience of owning a PPC campaign with an ads spent of min USD 1 million on Google ADs is required;
  • Prior working experience in digital marketing agencies is a plus
  • Experience in other advertising platforms such as Facebook ADs is preferred
  • Strong knowledge of analytics tools and bid management tools
  • Analytical thinking with strong math skills
  • Self-driven and positive attitude; demonstrated project management and multi-tasking skills are essential
  • Ability to work well in a fast-paced environment and collaborate with international teams across multiple areas

What’s on Offer

A chance for an ambitious and talented Digital specialist to join a fast growing tech business with offices in Canada, USA, Singapore and China. With plans to expand there Singapore team within a couple of years Singapore is a real focus for the business moving forward.

 

Job Reference No. AMP4195662
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