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Head of APAC Medical Marketing – Nutrition/OTC/Pharma/FMCG

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About the Client

A global leader in the OTC/Pharma and Nutrition categories, this organisation’s global revenues exceed $10billion. A leader in the field of nutritional science, committed to redefining the management of health. This organisation has an extensive portfolio of science-based consumer health, medical nutrition and supplement brands.

Job Description

  • Drive APAC brand sales and share growth through patient/consumer purchases derived from HCP recommendations
  • Lead the development and roll out of strategic plans that provide clear, actionable direction in the medical channel
  • Co-lead digital and digital marketing initiatives to drive uplift on brand and maximise return on investment
  • Analyse consumer and customer behaviours as well as trends, identifying opportunities for optimising strategies and plans to support local markets
  • Develop industry-leading data-driven strategy, execution of digital marketing including SEO/SEM, digital media, re targeting, content distribution, proximity/local marketing, and mobile
  • Create a comprehensive long-term digital/social strategy
  • Lead the creation of best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs
  • Work effectively across functions to develop and deliver Medical Marketing materials and Medical Sales tool kits that drive strong execution
  • Collaborate with Sales Force Effectiveness to provide inputs into the national sales meeting process, content, agendas and workshops; elicit efficient product sampling; and drive science-based, action-oriented calls
  • Champion the integration of key opinion leader (KOL) activities as part of Medical Marketing plans, collaborating with Professional Services and R&D to identify and cultivate thought leaders and generate educational content to shape and deploy strategic priorities

The Successful Applicant

  • Minimum 8 years experience in an APAC/Global medical marketing role in the OTC/Nutrition/Pharma/FMCG industries with basic knowledge of digital marketing
  • Proven track record of growing brands through marketing programs
  • Ability to work cross functionally and regionally (with in country marketing and sales team)

What’s on Offer

APAC Leadership marketing role

 

Job Reference No. AMP4167826
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