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Head of Marketing – Lifestyle

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About the Client
The client is a renowned global lifestyle group managing a vast portfolio of enterprise. They pride themselves as a world-class establishment and has even won multiple awards from the Singapore Tourism Board. They are set to elevate their current branding while leading towards an expansion with new plans and concepts. For that, they are currently looking for a Head of Marketing to put them in a better competitive position.

Job Description

  • Head the marketing team to craft creative marketing strategies and communication materials
  • Define a 360-plan including advertising, public relations, offline & digital initiative and customer relationship management
  • Identify global market trends and generate commercial insights through the analysis of data and competitor
  • Develop tactical campaigns and promotional tools in collaboration with other partners to come up with a joint marketing effort
  • Heighten brand awareness and reputation through good media network locally and internationally

The Successful Applicant

  • Bachelor’s Degree in Marketing, Business or another relevant field
  • Minimum 8 years of marketing experience, preferably with a lifestyle, F&B or entertainment brand
  • Excellent understanding of P&L management, with proven ability to grow businesses
  • Ability to convey a positive professional image with excellent standards of behaviour
  • Proven track record of making strategic business decisions with successful marketing campaign
  • Understanding of Google analytics, SEO, SEM and etc

What’s on Offer
No words can express how quickly the client is growing right now, with exciting concepts and locations coming – keeping its strong reputation in check. This role will expose you do an array of brands and spark your inner creativity.

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