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Marketing Manager (CRM) – Global Record Label

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About the Client
The client is one of the largest independent electronic music record labels looking to expand its presence in the APAC region. The client has supported various renowned artistes such as DJ Marsmello, Noisestorm, Krewella, and many more. They are looking to hire a Marketing Manager to maximise record performance in the Asia Pacific region.

Job Description
The Marketing Manager will have 3 primary scopes of responsibilities:

Communications:

  • Primary liaison with international marketing consultants/agencies, communicating the label’s music and brand priorities to ensure effective social/marketing campaigns are carried out
  • Report marketing efforts, opportunities, and innovations, and meet with the HQ teams based in North America regularly to represent the needs of the Singapore operations
  • Work with artist management and partners to carry out localized campaign needs
  • As required, act as artist liaison / host for acts on tour or in-market

Marketing:

  • Develop ideas and oversee content plans on local platforms and with local partners, with the goal of driving conversion and affinity for the label’s artists and projects (events, apparel, etc)
  • Secure press, KOL, and media positioning for key music releases and core brand initiatives
  • Identify & recommend action on new media outlets and social channels / content platforms
  • Drive the CRM strategy in APAC, working closely with the HQ marketing team to enhance the effectiveness of the label’s influence over fans
  • Pursue marketing initiatives for priority projects, both on and offline, that benefit the label’s core business and bring value to artist campaigns

Reporting:

  • Build fan data through local CRM / acquisition campaigns and analyse fan sentiments & behaviour to unlock consumer insights.
  • Implement weekly territory reports on audience sentiment, channel growth, and new trends/innovations in-market
  • With the Music team, collaborate on social listening and in-market activity/announcements to identify emerging artists and talent

The Successful Applicant
The ideal candidate must have the following:

  • A valid passport and be able to travel (post-COVID)
  • 3 or more years of experience in music, entertainment, or gaming – with experience in electronic music a plus
  • Autonomous go-getter passionate about setting the bar for Electronic music in Asia Pacific
  • Extremely organized and able to prioritize projects effectively
  • Strong understanding of social media marketing and local media landscape

What’s on Offer
The client is one of the largest independent electronic music record labels looking to expand its presence in the APAC region. They offer the opportunity to work with smart, driven and passionate people in a fun and collaborative environment. This will also be a great chance for you to showcase your creative and strategic side, which the working culture embraces. You can also expect to be rewarded with more opportunity and a flexible work week in Singapore.

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