Senior CRM Specialist

Vacancy Details


About the Client

The client is an international MNC with strong footprint around the globe and their internationally recognised accolades.


Job Description

  • Manage end-to-end campaign execution process from liaising with Design team, Content team and Business to deliver email campaigns.
  • Plan and manage CRM email marketing campaign calendar
  • Prepare the eDM lists, forms, email journey, email build and create data driven reports
  • Ensure effective targeting of segment audience; and manage the scheduling of multiple marketing automation campaigns to optimise
  • A/B test and optimise email marketing campaigns using data drive insights to create actionable reports to optimise campaign results
  • Manage and deliver for life cycle email campaigns to drive targeted Life Cycle, reactivation, cross-sell and retention campaigns
  • Install best practices for campaign metrics, set and measure KPIs and deliverable

The Successful Applicant

  • At least 4 years of experience in email marketing and/or CRM campaign implementation and management
  • Knowledge of Salesforce Marketing Cloud, Pardot or other email marketing tools is a must as this is the main key area of responsibilities
  • Team player yet able to work independently
  • Experience working with databases, data analysis, segmentation and email marketing platforms. SQL, AMPscript skills would be an advantage
  • Numerate with the ability to produce reports and derive valuable insights and analysis


Job Reference No. AMP4189538