Sun Life and Digital Innovation
Sun Life Financial is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate clients. The company manages CA$984 billion in total assets globally.
With its headquarters in Canada, Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda.
The company prides itself in continuing its success through ongoing innovation. This means staying at the forefront of product development, embracing digital technology, investing in ground-breaking digital tools and responding to new Client realities.
Investing in Internal Talent
Sun Life Asia places considerable focus on its talent, investing in their professional development to further reinforce a customer-centric mindset and build digital capabilities so as to meet, and exceed, the expectations of Clients in the digital age.
Through the Squared Online program, Sun Life provides top talent with the opportunity to undertake digital training. Over the past 2 years, the company has enrolled close to 30 colleagues on this award-winning digital marketing leadership program, where they learn not only the tools and techniques to drive customer engagement, but also leadership qualities to be Sun Life’s digital champions and change agents