Data is becoming increasingly available to businesses. In fact, 90% of the data available today has been created within the last 2 years. Therefore, Data Analysts are in high demand to help companies track their performance and work out where to improve. If this is a career you’re interested in pursuing, our guide looks through a Data Analyst’s day to day tasks, how much they earn and how to become one.
What is a Data Analyst?
As the name suggests, a data analyst essentially understands and analyses data. They can translate numbers into actions, so a company can make informed decisions based on statistics. A data analyst can work for a variety of sectors including marketing, sales, education, finance, business intelligence, data assurance and data quality.
What does a Data Analyst do?
Most Data Analyst roles take place in an office, however this can vary if the role involves consulting clients. The average day to day for a Data Analyst involves collecting data. This can be via surveys or setting up software. You will also be expected to track key performance indicators, as well as monitoring and auditing the data and creating data visualizations, such as graphs or dashboards. Another important aspect of the role is to understand the data collected and to identify and implement actions to increase efficiency and achieve a company’s goals. For example, a Data Analyst might track sales figures and create a strategy to increase revenue.
How to become a Data Analyst
Important data analyst skills to have include excellent numerical skills and an eye for detail, as well as an overall knowledge of necessary software. This will differ depending on which sector you go into. For example, if you’re an analyst for a marketing company, understanding Google Analytics and SEO might help you. Whichever area you opt for, it’s also important to have excellent communication skills as you will be liaising with internal and external clients.
In terms of qualifications, having a degree is the most common route to becoming a data analyst. Aside from a Data Analysis bachelor’s degree, other relevant degrees include Economics, Mathematics, Statistics, Information Management, Computer Science and Business Information Systems.
If your business that would like to learn how you organization can grow to analyse data, visit our Data Academy.