This comprehensive programme will show your marketing team how to embrace change in the fast-paced digital landscape, adopt a customer-centric mindset, master today’s plethora of digital channels – and use data to make informed decisions.
Plus, they’ll learn how to harness new AI applications for digital marketing, including prompt engineering, ChatGPT for copywriting, Midjourney for design and graphics and much more.
“Very useful for someone in a managerial position who is able to implement digital transformation. A very practical course aimed at putting everything into practice from day one.”
“Really great experience of elearning: a large scope of learnings, really operational approaches, very good expert speakers, numerous interactions, various exercises to practise.”
“I found the content to be broad as well as deep. It has enabled me to create a very rich, informed marketing strategy as a result of doing the course.”
Your Squared+ learning journey culminates in a group project, an opportunity to build your portfolio, showcase your skills and gain valuable feedback from our digital experts.
Join our live class after every module to explore the topics in more depth through case studies, discussions and Q&As. (Live classes are optional and recordings will be shared.)
Our interactive online learning allows you to learn at any time, from anywhere, while our structured weekly curriculum keeps you on track. Videos, podcasts, quizzes and peer discussions will keep you engaged throughout.
Our friendly support team is available to answer any questions and support you throughout your learning journey with us.
Network with your peers and become a member of our 12,000+ community of Squared+ alumni.
All successful completers will be awarded a CPD Squared+ certificate and invited to our annual graduation ceremony, which takes place online in September.
Look forward to immersive live classes where you can delve into the latest case studies, experiment with new technology – and get your questions answered by qualified professionals.
Colin is a seasoned facilitator and consultant in digital transformation with extensive experience in digital media and technology. He runs programmes internationally, including the Google Digital Academy.
Gina is an well-experienced strategic digital marketing and digital transformation consultant, advising big-name clients from Google to Colgate and GSK to Estee Lauder. She’s also a partner of the Google Digital Academy.
Simon successfully ran his own marketing agency before becoming a learning designer, facilitator and speaker. He’s also a Google Virtual Mastery Faculty scholar and teaches on Google programmes.