What's the 'new normal' for marketing? The answer is in the data
Customer behavior has changed forever. People are buying, browsing and behaving differently and organisations need to adapt quickly.
The number one way to maximise the impact of your marketing efforts is to take a data-led strategy.
The Data Driven Marketing programme builds the foundations and drives transformation of marketing through analytics, data-driven attribution models and measurement strategies. All applied to your business context.
Your leaders will learn how to harness data-led tactics including automation, attribution models and measurement strategies in this journey through connected and collaborative virtual training.