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Targeting the Customer

Determine the micro-moments that matter to your customer

Full virtual learning experience

  • Understand digital behaviours
  • Construct audience segments
  • Establish the micro-moments that matter
  • Map the journey

Put the customer at the heart of your marketing strategy

Customer behaviour has changed forever. There's never been a better time to discover digital and focus your strategy on developing targeted campaigns that reach the right people, at the right time. 

When you're trying to attract people's attention, you'll need to create a resounding impact that sets off a chain reaction. This means knowing your customer, where they are likely to visit, what they are interested in, and why your brand matters to them.  

Our Targeting the Customer segmentation and online targeting programme will teach you how to build customer personas, discover, track, and target prospects, to build a marketing journey to capture their hearts and minds. 

Programme benefits

  • Connected and collaborative
  • Empowers your leaders
  • Combining practice and theory
  • Unlock valuable business insights
  • Moulded to your business context
  • All fully virtual

Change through learning, in a way that works for you

  • Aligned to your priorities

    Dial up or down programme elements for relevance

  • The flexibility you need

    Change programme duration and timing

  • Impact that makes a difference to you

    Tangible outputs and lasting behaviour change

Speak to the team

Some of the areas we'll cover

  • The fundamentals for tracking your customers

  • Constructing audience segments

  • Understanding the micro-moments

  • Mapping the customer's journey

  • Measurement strategies and KPIs

  • Build and stress-test real campaigns

Full virtual learning experience

  • Understand digital behaviours
  • Construct audience segments
  • Establish the micro-moments that matter
  • Map the journey

What makes our learning unique?

Our connected learning experiences blend the best practices of virtual learning and digital assessment, using an ‘apply, reflect and discuss loop’ – a learning technique designed to ensure that learning lasts long after delivery. What's more, our programmes are flexible,  allowing you to mould a learning experience that works for you.