Ensure the needs of your clients are fulfilled
Learners will create messages which are intended to inform or influence the people who receive them. They help build and maintain relationships with media owners and use this to help negotiate rates strategically and tactically,
conscious of long-term relationships.
Alongside the apprenticeship training, the two IPA certificates will give apprentices a deeper understanding of the advertising sector.
Who is it for
Anyone looking to start their career in advertising
- IPA Foundation Certificate
- IPA Commercial Certificate (for IPA members only)
- Advertising & Media Executive Level 3 Apprenticeship
London, Manchester, Birmingham and Bristol
- Time Management & Business Writing
- The Power of Creativity
- Presentation Skills
- The Communication Landscape
- The Client and Agency Roles
- Digital Marketing
- The Creative Development Process
- Confidence with negotiating
- Complying with the terms of a contract
- Evaluating Effectiveness
- Media and creative pathway specific modules
- Project Management
- The roles, responsibilities and processes in the finance department
- KPI’s and fee payment structures
- Financial processes within different agency departments including media specific issues
- Understanding the financial terminology your clients use
Eligibility for the Advertising & Media Executive apprenticeship
Apprentices must meet the following criteria:
- To be at least 16 years old
- Have English and Maths GCSEs at grade C (4) or above
- The right to live and work in England
- To be able to commit to a full-time job plus the apprenticeship training
- To not hold a prior advertising or media qualification at level 3 or higher
What is an apprenticeship?
An apprenticeship is a combination of a full-time job with training. The apprentice’s working time will be split 80/20. 80% of their working time will be spent with you, carrying out their day-to-day responsibilities. 20% of their time will be ‘off-the-job’ and spent working towards their apprenticeship qualification.
What counts as off-the-job training and how is the 20% measured?
Off-the-job training includes:
- Work spent on their apprenticeship qualification
- Face to face/virtual classroom training
- Any employer training
- Work spent on their reflective journal – for Arch it’s their ePortfolio on the Hive Learning app
- Shadowing other teams
- Attending industry events
At Arch we have a 20% off-the-job tracker that the apprentice, their Learning & Development Coach and line manager monitor.
How is the training delivered?
For the advertising & media executive programme it’s a mix of virtual and face to face training. Training is delivered in blocks to minimise disruption, so you won’t have someone leaving the office a day a week.
Why would I want to hire an apprentice?
Apprentices have proven to bring great value to a business. By hiring early talent using a structured training programme like an apprenticeship, it significantly improves the chances of the person succeeding. By investing in your early talent, you’ll develop a workforce that’s got skills that match the needs of your business.
76% of employers said that productivity has improved and 75% reported that apprenticeships improved the quality of their product or service. (source)
How are apprenticeships funded?
Apprenticeships are now funded by the Apprenticeship Levy. Businesses with an annual payroll of over £3 million pay 0.5% of their annual payroll into a digital account. The funds are then only redeemable on approved apprenticeship training. Find out more about the levy here.
Can the levy be spent on the apprentice’s salary?
No, funds can only be spent on the apprenticeship training with your training provider.
How do SME’s benefit from the levy?
If you’re a business that sits under the £3 million threshold, if you take on an apprentice you’ll only be required to contribute to 5% of the cost of the apprenticeship, this is called co-investment. For example, this would mean that a £12,000 Digital Marketer apprenticeship would cost you £600 and the government covers the remaining 95%. Payments come out in quarterly instalments.
If you’re a business with 49 employees or less, the government will cover 100% of the costs.
Can an existing employee go on an apprenticeship?
Yes they can. With the levy brought greater flexibility on who is eligible to go on an apprenticeship. As long as the person will be gaining substantial new skills (i.e wants to go on the level 3 digital marketer apprenticeship and has a marketing degree), then they’ll be eligible to go on programme.
Are there any incentives available?
Yes. If you take on a learner that is:
- 16-18 years old or
- 19-24 years old with an Education Health and Care plan or
- 19-24 years old and a care leaver
You’ll receive £1000 split between two payments after month three and month twelve. You only receive this incentive once per learner, so if you’ve already received this incentive with another training provider then you won’t receive it again.