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What is Squared+?
Squared+ is an online digital marketing programme designed for marketers to enhance their skills and leverage the power of AI in their marketing strategies. It is a comprehensive CPD-accredited programme that equips participants with the knowledge and tools necessary to engage customers effectively, drive growth, and stay ahead in the dynamic marketing industry.
In addition, Squared+ also incorporates leadership principles into its curriculum, providing marketers with the skills and mindset to effectively lead marketing teams and drive successful campaigns in today's rapidly evolving business environment.
Squared+ course highlights
- Typically 6 months completion time
- Learn 100% online
- Live virtual classes
- Real-life group projects
- Community of marketing professionals
- Dedicated learner support
What’s included in your Squared+ course?
Squared+ offers professional development for marketers to future-proof their skills with a trusted and recognised digital marketing programme.
So you can complete your coursework when it suits your schedule.
Regular online live classes with your tutor and classmates.
So you can focus on being productive while still developing yourself from home.
Subject matter-expert tutors and a community for support through the course.
The programme is structured with five core learning modules, plus a Getting Started module and a final Group Project where you work on a real-life project in groups.
Over the six months, you will cover:
- Week 1: Marketing transformation in the evolving digital landscape
- Week 2: Changes in technology and consumer behaviour
- Week 3: Marketing strategies for the digital age
- Week 4: Adopting digital-first behaviours
- Week 1: Understanding the customer journey, target audience and moments that matter
- Week 2: How brand impacts the customer journey
- Week 3: Creating content for digital
- Week 4: Social engagement, influencers and Gen Z
- Week 1: Mastering mobile – Strategies for mobile-first design, targeted advertising and innovative user experiences
- Week 2: Win with search – The power of organic and paid search, and innovations in search
- Week 3: Display and video advertising – Formats, strategies, trends and challenges
- Week 4: Programmatic and other advertising channels
- Week 1: Introduction to data and insights
- Week 2: Demystifying Google Analytics
- Week 3: Attribution – Models, challenges and decisions
- Week 4: Embracing a single customer view
- Week 1: Introduction to Generative AI for Marketing
- Week 2: Generative AI copywriting and foundations (featuring ChatGPT)
- Week 3: Generative AI design and graphics (featuring MidJourney)
- Week 4: Generative AI: The possiblities for today and tomorrow
Squared+ career options
It’s time to fast-track your marketing career! The knowledge and skills gained from this course will help you to take a leading role in creating consumer-centric marketing campaigns that drive growth for your organisation.
*Totaljobs salary checker, May 2023
Start your Squared+ course today
Monthly Payment Cost
Total Course Cost
GBP prices are inclusive of VAT*
Reasons to choose Avado
- 100% online
- Award-winning learning design
- Easy steps to begin your course
- Collaborative learning
- Hand-picked teaching experts
- Bite-sized learning on the go
- Unlimited support
2 reviews for Squared+ Digital Marketing Programme