Digital Maturity: Ways to Win
Catch up on our Marketing Academy Webinar series. This will get you up to scratch on all things digital marketing maturity, from explaining what being 'digital' really means to showing you practical ways to make an impact on today's consumer. Our Marketing Academy is designed to help you succeed in marketing, whether it's accelerating marketing knowledge, implementing data-driven marketing campaigns or apprenticeships, we've got a solution for you.
Catch up: How data can advance marketing maturity
In this session we discovered how a lot of marketers are under-utilising data to create a personalised cross channel experience. Catch up to find out using data to measure marketing activities will help you to make better business decisions.Catch up now
Catch up: Navigating the Customer Journey's Messy Middle
In this session we explored customer-centricity and the customer journey. It's more difficult than ever to keep up with demanding consumers, but the real reason is that we struggle to understand where and how we are reaching our customers. Catch up to find out how you can put your customers first.Catch up now
Catch up: Achieving Multi Moment Marketing
During this panel discussion we explored cross-channel marketing campaigns. Each panellist shared their insights about what it means to be truly digitally mature when it comes to marketing, from delivering great content and making sure people see it, to focusing your strategy on the channels that really count.Catch up now
Catch up on our Embracing the New Ways of Working Webinar Series
We went on a journey to embracing the new ways people will work in our five-part webinar series. We were joined by expert authors, public speakers, business directors and learners. And we discussed the challenges and opportunities presented by decentralising the physical workplace in a post-Covid world, looking at the skillsets, mindsets and new behaviours needed to adapt and thrive.
Catch up: Has Coronavirus killed traditional modes of learning?
Catch up on our panel discussion as we had a really interesting discussion about the impact Coronavirus has had on organisational learning. With guest speakers Professor Lynda Gratton (London Business School), LeeAnn Renninger (LifeLabs Learning) and Laura Petitt (LEGO Group)Catch up now
Catch up: Lockdown Learnings - Game Changing Strategies
Catch up on our panel discussion as we talked about the ways people and businesses overcame the challenges of Covid-19. With guest speakers Kirsty Lynagh, Chief Talent Officer Simon Prior of Wavemaker and Chief Creative Officer Paul Shearer from BBDO.Catch up now
Catch up: Brand Activation Taster Session
In this fun and engaging taster session of our Brand Activation Lab, our expert Google facilitator helped us to explore the customer journey, leveraging data for data-driven marketing and how to craft tailored messaging across the full marketing mix.Catch up now
Catch up: Building digital capabilities for short and long term success
In this session, with our guest speakers we explored how organisations can embed a digital mindset amongst their people. As well as how organisations can capitalise on digital capabilities for short and long term success.Catch up now