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Beyond Social Purpose: Accessing Hard to Reach Talent Pools

Thursday 16th June at 12:30pm - 1:30pm BST
Live on Zoom

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Speakers and hosts:

Mark Cameron OBE

Chief Executive Officer, The 5% Club

Mark has a wealth of experience as a Board-level HR professional delivering Talent Management and Learning & Development. He was awarded an OBE in 2017 for his services in transforming recruitment in the Navy. He has been an active member of the Wider Public Sector Strategic Leadership Group for Apprenticeships and the Apprentice Ambassadors Network.
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Amy Crawford

Chief Executive Officer, Avado

With 10+ years at Avado, Amy has been at the helm of Avado’s journey to drive organisational transformation, guaranteeing the design and delivery of high-quality learning experiences and ensuring that client business impact is achieved. She is passionate about Avado’s mission to equip diverse talent with the skills they need to future proof their careers and organisations.
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Richard Turner

Head of Apprenticeships, BT

Richard joined BT from Network Rail, where he was the company’s first ever dedicated Head of Apprenticeship Delivery and was responsible for overseeing Network Rail’s entire range of apprenticeship and graduate programmes, including its award-winning rail engineering technician apprenticeship scheme.

In this session we'll discuss:

Practical changes you can implement now to address widening skills gaps, recruit and retain diverse high-quality talent
The secrets to getting your brand in front of and attractive to diverse talent groups
How organisations can appeal to diverse talent groups who dismiss them by default
Sustainable, successful and insight-driven ways to tap into hard-to-reach talent pools
Organisations are being challenged constantly to recruit diverse talent to address widening skills gaps. The UK is awash with talent, yet UK organisations are struggling to attract, recruit and retain this diverse pool. It’s clear that employers need a new approach to appeal to and retaining hard to reach diverse talent pools whether that’s women returning to work after maternity, apprentices who are new to the world of work or non-Russel Group graduates who dismiss them by default. But how do they do tap into these hard-to-reach talent pools like the long term unemployed or ex-offenders? Those who have worked out how to are those who are seeing immediate impact and results. What’s the secret to their success? Join us for an insightful session hosted by The 5% Club CEO Mark Cameron OBE, with insights from BT’s Head of Apprenticeships Richard Turner and Avado’s CEO Amy Crawford on the secret to recruiting and retaining diverse high-quality talent. You’ll be pleased to know you don’t have to reinvent the wheel.

Who is Avado?

At Avado, we believe that true transformation isn’t digital, it’s human. We build professional future skills to help diverse talent access and accelerate careers through award-winning learning experiences that deliver tangible and measurable impact. We upskill people, uplift culture and future-proof organisations in a fast-moving world. Avado is proud to be a people-transformation partner to some of the largest and most innovative organisations in the UK including Google, BT, NHS, British Airways, UK Civil Service, Legal & General and AstraZeneca.