Privacy & Cookies Policy

Privacy Policy

We respect your privacy and protecting your information is paramount. This policy explains how we use your data.

Introducing AVADO Ltd

AVADO Ltd is the company who own and run this website and a number of other professional education brands including Home Learning College, Squared Online and the Academy of Digital Business Leaders (ADBL). We also jointly own the marketing news, events and best practice portal with Contentive Ltd.

How we collect data about you and your use of this website

You are in control of what information we collect about you. However, if you choose not to share your information some areas of the website may not be accessible or useable.

We may ask you for information about you when you register for promotions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback.

We and our business partners collect information about your use of the website from cookies. For information about our use of cookies and how to decline them please read our Cookies Policy.

We use your data to improve the service we offer you and to try and ensure that you get the best from our website.

Non-marketing use

We will use the information you enter on the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you click on a ‘submit my details’ button on the website, your contact details will be used to send you servicing information related to your selection or ultimate objective. Very occasionally, we may also invite you to participate in a customer survey to improve our service to you.

Website customisation and targeting of adverts

We use the data you give us about yourself to build up a picture of your interests - we then try to ensure that when you visit the site, you don’t miss the offers and information relevant to you.

We and our reputable third party companies will collect website usage information about visitors to our website for the purposes of statistical analysis, sales and marketing research, tracking page usage and paths used by visitors through our site, targeting the site content, targeting our marketing campaigns and direct marketing emails, targeting our Internet banner advertisements on our website and on other websites and tracking use of our Internet banner advertisements and other links from our marketing partners’ websites to our website.

For this purpose, we and our third party companies note information on the path you take to get to our site and on some of the pages you visit on our website (including, for example, the options you select and the search terms you use) through the use of cookies.

We may also combine this web usage data with other information we have collected about you, we store this information so that we have a better and more specific understanding of the way customers are using our site and their preferences and interests. We may use it to undertake sales and marketing research and to tailor our site, our marketing campaigns and email communications specifically to you, and your recent activity on our site.

Direct marketing and how you can change your preference

We offer you the opportunity to receive information from our company. We may use your history to communicate information we think may interest you. To improve our picture of your interests we may link the data you give us about yourself with any data we have gathered (via cookies) about your use of the site.

We try to ensure that customers do not receive duplicate communications even if we have more than one marketing consent from the same customer.

Your details may be shared within AVADO Ltd. You will not receive direct marketing from companies outside AVADO Ltd as a result of giving your details to us. If, in exceptional circumstances, we ever wanted to allow a third party to send you direct marketing, we would seek your consent before sharing your data with that third party.

We will normally send direct marketing by email if we have your email address, but may choose to contact you via other methods such as telephone, SMS or post.

If you would like us to stop sending direct marketing to you, we offer simple ways to do this. Whenever you receive direct marketing you will be told how to unsubscribe.

If you consented to receive marketing communications when you used the site for any reason, you can tell us that you do not wish to receive any more by writing, with your full name, address and other contact details (to enable us to find your records), to:

6th Floor Translation & I Hub Building
Imperial College Campus, 80 Wood Lane
W12 0BZ

How do we keep your data secure?

We take the security of your data very seriously. Despite these efforts, the Internet is not a completely secure medium of communication so AVADO Ltd cannot guarantee the security of any information you input on this Website or e-mail to AVADO Ltd or Home Learning College.

Who your data can be disclosed to?

Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your data may be disclosed to the other entities as described above. If you consent to direct marketing, your details will be used and disclosed in the manner set out under the heading “Direct Marketing and how you can change your marketing preference”.

How may you amend the data submitted by you?

If your details change, please resubmit them on the site and our records will reflect your new details.

If you consented to receive marketing communications when you visited our website you can change your personal details at any time by writing, with your full name, address and other contact details (to enable us to find your records) to:

6th Floor Translation & I Hub Building
Imperial College Campus, 80 Wood Lane
W12 0BZ

If you require any further guidance on updating the details we hold about you, please contact us.

Requesting a copy of your personal information

Under the UK Data Protection Act (1998), you may request a copy of any personal data about you held by us and we have up to 40 calendar days to respond.

The request must be in writing and must contain the following:

  • Your name and postal address
  • A telephone number where you can be reached

You must also provide:

  • A photocopy of your passport or driving licence
  • Your signature and the date of the request
  • Signed authority from the individual whose data is required if you are applying on their behalf

Please send your request to:

Chief Technology Officer
AVADO Learning
6th Floor Translation & I Hub Building
Imperial College Campus, 80 Wood Lane
W12 0BZ
United Kingdom


The content of this Website (“Content”) belongs to AVADO Ltd. You are entitled to copy the Content for your own personal use but may not republish, store or reproduce any Content in any manner including, without limitation, electronic reproduction by “uploading” or “downloading”, without the prior written consent of AVADO Ltd. Any unauthorised republishing, storage or reproduction may be in breach of AVADO Ltd’s statutory or common law rights, which could result in legal action being taken against you.


The name and logo of AVADO, Home Learning College and The ADBL are registered trademarks owned by AVADO Ltd. Other products, company names and logos, which appear on this Website, may be the trademarks or registered trademarks of their respective owners. No names, products or logos should be reproduced or copied without the trademark owner’s prior written consent. The display of the logos, company names, devices, icons, graphics, designs, etc. on the Website does not imply that any licence has been granted to any third party in respect of the same.

Use of Cookies

Although AVADO Ltd uses “cookies” when you visit the Website this is only to assist you in your research of course products and services. Any “cookie” created will expire within a short prescribed period of time. For more information, please review our Cookies Policy.

Limitation of Liability and Disclaimer

The content on this Website is for your general information only.

Any hypertext link to any other Website is for information purposes only and such links do not constitute an endorsement by AVADO Ltd or Home Learning College of any products and services advertised on such websites. The use of any link is entirely at your own risk and AVADO Ltd accepts no responsibility for the material on or the use of such websites. AVADO Ltd has not attempted to verify the truth or accuracy of any material displayed on such websites.

All implied warranties are excluded in relation to your use and/or access of this Website to the maximum extent that the law allows.

AVADO Ltd does not guarantee or warrant that the Website is free from infection by viruses or anything else that may have contaminating or destructive properties. AVADO Ltd excludes any liability for any errors in or omissions from the Content.

Changes to these Terms and Conditions

AVADO Ltd reserves the right at its absolute discretion to make changes to any part of this Website including the Content any time without notice. If you require any further information on anything raised above then please contact us at the address provided.

Company Details

AVADO Learning Limited. Registered in England with number 06177616. Registered office address: AVADO, >6th Floor Translation & I Hub Building, Imperial College Campus, 80 Wood Lane, London, W6 9EJ. VAT Registration number: 918560018. Authorised and regulated by the Financial Conduct Authority – Firm Reference Number 718054; email:

Cookies Policy

This section describes the cookies policy for AVADO, and how we may use cookies to monitor usage patterns across AVADO website. You may wish to print this page. 

What is in a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server. Only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or whether you are logged into a site to protect your privacy.

What to do if you do not want cookies to be set:

Some people find the idea of a website storing any information on their computer or mobile device intrusive, particularly when this information is stored and used by a third party without their knowledge. Although AVADO cookies are quite harmless, you may not, for example, want to see advertising that has been targeted to your interests. If you prefer, it is possible to block some cookies, all cookies, or even cookies that have already been set; but you need to be aware that you might lose some functions of the website.

Web browser cookies

If you do not want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

The AVADO website does work without cookies, but you will lose some features and functionality if you choose to disable cookies. For example, you won’t be able to see the homepage banner, which often showcases customer promotions and discounts.

Adobe Flash Player Cookies

The Adobe Flash Player, used to provide services such as MyWeb Presenters, is also capable of storing information on your device. However, these cookies cannot be controlled through your web browser. Some web browser manufacturers are developing solutions to allow you to control these through your browser, but at the present time, if you wish to restrict or block Flash Cookies, then you must do this on the Adobe website.

Please be aware that restricting the use of Flash Cookies may affect the features available to you.

Strictly necessary cookies

Some cookies are strictly necessary in order to enable you to move around the website and use its features. Without these cookies, we will not be able to determine the number of unique users of the site or provide certain features.

Cookie namePurpose
Persist-SessionThis cookie allows us to choose a web server with the most resources to provide you with the best experience possible.

Functionality cookies

Functionality cookies record information about choices you’ve made and allow us to tailor the website to you. For example, if you visit AVADO from an email with a special offer, we use cookies to ensure that you are eligible to receive particular offers and promotions. Functionality cookies may also take the form of Flash cookies, which are stored in your Adobe Flash Player rather than your browser. These are used to provide features such as auto-resume on informative web presenter videos, by remembering the point to which you played a programme, and for saving preferences such as your volume setting.

Examples of functionality cookies set by AVADO

Cookie namePurpose
Floream.VisitorThis cookie allows us to tailor the presentation of the AVADO website with features and displays specific to a particular campaign promotion or AVADO partnership.

Performance cookies

We use Performance cookies across the AVADO website for internal purposes to help us provide you with a better user experience. Information supplied by cookies helps us understand how our visitors use the AVADO website so that we can improve how we present our content to you. They also allow us to test different design ideas for particular pages, such as the AVADO homepage. We generally contract with independent measurement and research companies to perform these services for us and when this is the case, these cookies may be set by a third party company (third party cookies). Third party cookies are identified in the list below, together with information as to how you can opt-out of receiving them. The list below also includes some first-party performance cookies, which are used to improve the use of our third party systems. By default, the first party cookies are persistent and used for visitor identification. Alternatively, any first party cookie may be session-limited and used only for visit identification, or turned off.

Examples of performance cookies set by AVADO and our suppliers

Cookie namePurpose
Google DoubleClickAVADO uses Google DoubleClick to measure the effectiveness of its online marketing campaigns.
Opt-out of DoubleClick cookies.
Google AnalyticsFrom time to time some AVADO online services, including mobile apps, use Google Analytics. This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us.
Opt-out of DoubleClick cookies.
Visual Website OptimiserVisual Website Optimiser uses cookies to store anonymous data about tests run by AVADO to improve user experience across the website. Visual Website Optimiser cookies identify any test variation experienced or goal measurement of a user journey.
Opt-out of Visual Website Optimiser cookies.
YouTube YouTube embedded content cookies enable opt-in for YouTube navigation on AVADO. For videos that are visible on, a persistent cookie is set by YouTube when you click to play the video.
This persistent cookie is used by YouTube to help maintain the integrity of video statistics. AVADO does not control the dissemination of these cookies and you should check YouTube’s website for more information.
iJentoiJento cookies leverage existing tags to quickly instrument the AVADO site for click-level data collection. iJento tag requests are made using a track.gif image file, which contains a visitor identifier stored in a persistent, first-party cookie called SIVISITOR. AVADO may also use trackLink and trackFormData functions as additional cookies SITRACER0, SITRACER1, SITRACER2,…which are used to avoid a delay in displaying a requested page for specific types of link and form tracking which may contain personal data only if the tracked link is personalised or if a form with personal data is tracked using trackFormData. To opt-out of iJento cookies, please refer to the section on web browser cookies.
SnapEngageAVADO uses SnapEngage to enable live chat with website visitors. SnapEngage uses cookies to store user email address and chat history. Visit their site for more information.
WistiaThe AVADO website has embedded videos hosted by Wistia. When you interact with these Videos, Wistia automatically receives and records user information. Visit their site for more information.
HubspotHubSpot’s tracking code is used to improve our website and provide a more personalised service to visitors, both on this website and through other media. Visit their site for more information: