Presented by renowned author and digital strategist, Neil Perkin, this interactive webinar session unpacks useful insights, practical frameworks, and inspiring examples to help your organisation scale both strategy and practice, including the following key themes:
Customer-Centric vs Customer-Obsessed: What are the differences and why does it matter? The critical importance of customer experience in the organisation and why it needs to be everyone’s job. Key principles of customer-first working: How can organisations best leverage tools and methodologies that put the customer at the heart of their business?
The essential principles of customer-backwards thinking. The power of data: Data-driven decision-making in the service of solving customer problems and delivering business benefits. Customer-first culture: What are the mindsets and behaviours that can enable these approaches to stick and scale? How can leaders amplify and catalyse a culture that always champions the customer?