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Brand Activation Lab

Improve your marketing team's digital maturity to get the right message to the right people at the right time

What is a lab?

  • interactive and engaging workshop
  • work collaboratively in teams
  • Create an actionable roadmap
  • All fully virtual

Connect with your audience in new, meaningful ways

The digital world is constantly evolving and has changed how people interact, engage and discover information, brands, products and services. People have become more curious, demanding and more impatient than ever before. As a result, the customer requires more personalised and tailored messaging.

The Brand Activation Lab helps organisations to connect with this empowered audience in a manner that is relevant and meaningful.

Programme benefits

  • Understand the customer journey
  • Map the intent of customers
  • Understand audience mindset and intent
  • Evaluate the right ad formats and channels
  • Plan a comms strategy for your customer journey

Your learning journey

What is the Brand Activation Lab?

It's an end-to-end workshop to build a digital marketing campaign that targets your customer at the right time, with the right message through the right ad format.

Delivered by an expert facilitator who presents the session and leads group activities through break out rooms, the Brand Activation Lab explores how to map a customer through their non-linear journey to purchase and understand their buying intent and the information they require.

we discover the type of message and ad format that should be used that suits the stage of the customer journey and their intent.

To ensure the activity to reach the customer is successful, we learn which metrics can be adopted.

Finally, we develop a roadmap that plans how frameworks and concepts can be adopted within the organisation is developed.

Building digital marketing capabilities with iProspect

Together with Avado, iProspect created and launched NEXTGEN, a talent development programme designed to work with 150 employees per year to transform their digital marketing skills.

Across 72 global offices in 28 locations, iProspect have seen a 30% average increase in digital marketing competence, an increase in pitch value and a reduced attrition rate of 6% (down from 30%) as a result of the programme.  

“I recommend you talk to these guys if you want a digital development programme that will wow your people and deliver high quality, challenging and engaging learning.”​ CJ Morley​, Director for Global Talent and Development ​

The learning outcomes

  • Understand the current digital non-linear customer journey

  • Understand the importance of Customer-Centric thinking and Audience Intent Clusters with See Think Do Care

  • Map the intent of customers along different points of their journey

  • Be able to communicate to the right audience at the right time with the right message

  • Understand how to communicate to qualified audiences according to their mindset and intent

  • Plan out marketing communications strategy across the customer journey

Who is it for?

  • Marketing Managers and Directors
  • Marketing executives
  • SEO Specialists
  • Social Specialists
  • Creative & media partners

What makes our learning unique?

Our connected learning experiences blend the best practices of virtual learning and digital assessment, using an ‘apply, reflect and discuss loop’ – a learning technique designed to ensure that learning lasts long after delivery. What's more, our programmes are flexible,  allowing you to mould a learning experience that works for you. 

Your Facilitators

Simon McCaskill

He is a learning designer, facilitator, and speaker specializing in Digital Marketing (with Customer Centricity and Strategy being an area of obsession), emerging technologies, and data; especially around developing a data-driven mindset.

His enthusiasm for both the subject and professional development shines as he is constantly challenging the learning process and exploring new ways in which to bring a subject to life whether that be in a face-to-face or virtual environment.

His success comes from his unique ability to simplify the online and digital world and show you a new way of using digital as a tool to get the results you need for business growth, personal development, and well-being.

Simon is one of Avado's Brand Activation Lab facilitators.

Nicholas Villani

After playing a pivotal role in building the award-winning Squared Online programme for Google, he became passionate about helping businesses transform in times of change and is a skilled coach in agile methodology, disruptive technology and leading teams through transformation. 

Nick has a wealth of experience in digital leadership consulting and training across a wide range of sectors including FMCG, telecommunications, technology, insurance, banking and pharmaceutical. In addition to his consultative work, he is heavily involved in three start-up ventures; Isle of Eden (Sunglasses), Camp Wildfire (Festivals) and Coteam (Workplace Wellness). 

Nick is one of facilitators for the Brand Activation Lab Workshop

Gina Wessels

Gina is a strategic digital marketing and digital transformation consultant with over 17 years’ global experience across a range of industries including luxury hospitality and travel, airline, restaurant and catering, green coffee, wine, agriculture, pharmaceuticals and telecoms.

She has extensive experience consulting for clients helping to define and build their marketing strategies as well as developing and delivering digital transformation. Clients include Google, Shell, GSK, Estee Lauder, Syngenta and Groupe SEB and Gina has trained over 10,000 people face-to-face and online.

Gina has been a partner of the Google Digital Academy for over 4 years where she delivers Brand, Mobile, Programmatic and the Executive Leadership Transformation labs on behalf of Google for their most prestigious clients. Over the past few months, Gina has worked closely with the GDA team to pivot their F2F offerings into best-in-class virtual learning experiences.

She has also recently been invited as one of a handful of selected licensed partners to rollout these programs outside of Google and has been selected as one of 15 external consultants to join Google’s Master Faculty.

Gina is one of facilitators for the Brand Activation Lab Workshop