Build the skills needed to connect to your customer
Your customer has changed. Overnight, global events have forced us to adapt to different ways of living, working and buying.
Our Connecting to the Customer programme will help you map a blueprint for the 2020 customer, build an architecture around audience personas and learn to leverage them with impact.
Together with your teams, we will explore how the digital age has changed the customer experience, determine a framework that can be adopted by your organisation to map out a customer's journey - and the right campaign to connect with them.
Then, we flip our world view to see things from the customer’s side, identifying the changes in consumer behaviour and the technology in today's connected world. You will leave with a deeper understanding of your customer, and a plan of how your organisation can better use technology to engage with them.