New Contributor Announced: John Roberts. Founder, Appliances Online

We asked John Roberts what role digital technology played in the successful growth of Appliances Online and what it means to be a digital business.

John shared some great stories of how AO were able to launch a new brand and use digital technology as a disruptive force to build a strong competitive advantage. Join the Diploma to be able to watch the full interview and learn from John’s insights.


John shares insights and experience from his career with participants in the ADBL Executive Diploma in Digital Business. Find out more about how you can join the programme.


Stephanie Khan

Stephanie is a former Marketing Apprentice, and now a Content Marketing Executive at AVADO. Since completing her apprenticeship, she has become an advocate for apprentices and the benefit they bring to businesses. She writes about modern apprenticeships, the levy, and the digital skills crisis.

Posted July 1, 2015