Transform your business’s digital marketing and leadership capabilities with Squared Online
Squared Online is the global award-winning digital marketing leadership course developed with Google and powered by AVADO to create digital business leaders and enable companies to upgrade their teams' digital capabilities.
Taught online over five months by industry experts, Squared Online has delivered a unique learning experience to 2,000+ companies globally, driving tangible results:
- 96% of graduates are more confident discussing digital strategy and execution
- 4 in 5 graduates have developed stronger leadership capabilities
- 2 in 3 graduates have taken on more responsibility in their work
Squared Online is designed to help companies upgrade their digital capabilities, retain talent and bridge the digital skills gap.
Managers, executives, heads of department and senior directors across the world join to learn together and from each other online.
Agencies upskill their accounts and delivery teams to:
- Tackle client briefs more effectively
- Break down silos between accounts, delivery and digital teams
Leading brands upskill their marketing and product teams to:
- Drive marketing effectiveness across digital channels
- Share digital expertise across global teams
There are five modules in Squared Online taught over five months:
Module 1 - Embracing Change
Understand how to evaluate the changing digital landscape and propose ideas that help marketing functions respond to digital disruption. You’ll be able to: - Explain the impact of digital disruption - Analyse disruptive changes in technology and consumer behaviour in order to transform marketing strategies in your organisation - Suggest how businesses can adopt digital first behaviours to survive in the digital age.
Module 2 - Customer-centricity
Propose how your organisation can engage with targeted segments using customer-centric approaches to stay relevant in business. You’ll be able to: - Apply customer journey frameworks to map customer needs and the moments that matter - Suggest ways to align your brand values across your marketing practices to create a seamless customer experience - Propose social engagement strategies that address the interests of your targeted segments and brand values - Create a content plan to reach your audience with the right messages at the right time.
Module 3 - Digital Channels and Technologies
Learn how to integrate technology into your customer-centric marketing strategies and reach your targeted segments at exactly the right time. You’ll be able to: - Optimise mobile technology to engage with your customers across their journey - Plan an effective search campaign that assists your customers in their decision making process - Develop relevant display and video strategies to engage with your customers across their journeys - Devise a programmatic approach that integrates different channels to optimise your marketing strategies.
Module 4 - Data, Analytics and Single Customer
View Assess data with a single customer mindset to inform strategic decisions that grow your business in the right direction. You’ll be able to: - Explain the fundamentals of data and analytics to enable strategic marketing decisions - Develop a marketing measurement plan to translate your business objectives into goals - Derive customer insights using Google Analytics to inform effective marketing activities - Apply attribution models to optimise your budget allocation across marketing channels - Devise strategies to tackle data fragmentation and create a single customer view.
Module 5 - Creating Change
Be confident recommending transformational strategies that enable your organisation to leverage the latest technology developments in its marketing practices. You’ll be able to: - Evaluate the impact of the technological developments on your marketing strategies to drive future business decisions - Examine how an organisation’s culture affects the adoption of digital first and customer-centric marketing strategies - Recommend ways to enhance digital-first and customer-centric behaviours and marketing strategies that will future-proof your organisation.
Squared Online is made up of five modules and takes a total of five months to complete. Participants will need to set aside 4-6 hours a week, which will give them time to:
- Attend their live class
- Complete the online pre-and-post class activities, and submit individual assessments, group projects and group feedback on time
Our expert speakers
Live classes are taught by handpicked industry experts with years of experience in everything digital. In addition to live classes, the expert speakers bring the course to life by sharing their perspectives on what’s happening in the digital world.
Our community team
Whether it’s classes, projects, group work or anything else you want to discuss, the community team is on hand to help your participant. They can be contacted by email or phone.
Squared Online graduates have increased confidence and ownership of digital strategy across all channels. They’re collaborative, work effectively in teams and are better connected
- Evaluate the relationship between digital innovations and changing consumer behaviour, and communicate how this relationship will evolve in the future
- Propose how an organisation can build an effective digital-first presence that drives consumer engagement and long/short term objectives
- Design digital-first marketing strategies that utilise various technologies across the entire customer journey
- Advocate ways to drive organisational change by bringing together skills in digital strategy and leadership
When your business joins Squared Online, you’ll have a dedicated account management and student support team as well as regular reporting on student progression and results.
Squared Online is a global product, but it can also be customised.
Join Squared Online to upskill your team, transform your digital strategy, retain your brightest talent and deliver results that make an impact. Talk to our team about this opportunity today.