Squared Online

Developed with Google to create tomorrow’s business leaders

  • What is included?
  • Prerequisites
  • Financial Options
  • Career Path
  • How it works
  • Who are the AAT?
AAT Level 2 Certificate in Accounting
For Businesses / Digital Transformation / Squared Online for businesses
Asset 8mdpi

Who is it for?

Experienced marketing managers, execs and recent graduates

Asset 10mdpi

Qualification

Certificate in Digital Marketing endorsed by the IAB and the IPA and accredited by the CPD

Asset 7mdpi

Duration

6-8 hours per week for 5 months

Asset 1Location : Online Learning
Asset 2Start date : Ongoing

Transform your business’s digital marketing and leadership capabilities with Squared Online

Squared Online is the global award-winning digital marketing leadership course developed with Google to create digital business leaders and enable companies to upgrade their teams' digital capabilities.

Taught online over five months by industry experts, Squared Online has delivered a unique learning experience to 900+ companies globally, driving tangible results:

  • 96% of graduates are more confident discussing digital strategy and execution
  • 4 in 5 graduates have developed stronger leadership capabilities
  • 2 in 3 graduates have taken on more responsibility in their work

Squared Online is designed to help companies upgrade their digital capabilities, retain talent and bridge the digital skills gap.

Managers, executives, heads of department and senior directors across the world join to learn together and from each other online.

Agencies upskill their accounts and delivery teams to:

  • Tackle client briefs more effectively
  • Break down silos between accounts, delivery and digital teams

Leading brands upskill their marketing and product teams to:

  • Drive marketing effectiveness across digital channels
  • Share digital expertise across global teams

Developed with Google, Squared Online is the only digital marketing course that also develops leadership skills. The course is built around collaboration, solving real-world business challenges and learning by doing - so your team will immediately start applying in their job what they learn on the course. This is key for businesses looking to transform their digital capability.

60% of the course focuses on increasing digital confidence and competence in digital marketing, while 40% focuses on increasing leadership confidence and skills.

There are five modules in Squared Online taught over five months:

Module 1 - Embracing change
In this module, you'll explore the concept of digital disruption and how this revolution is changing the way that brands and consumers interact, and our approach to marketing.

Module 2 - Digital trends
In this module, you’ll look at the digital trends that have redefined consumer behaviour, specifically the rise of social and mobile.

Module 3 - Digital channels and strategy
In this module, you’ll learn how brands today are creating multi-channel digital strategies to adapt to changes in consumer behaviour.

Module 4 - Data analytics and insights
In this module, you’ll explore the importance of data as a digital marketer and how it can help you optimise your campaigns by generating actionable insights.

Module 5 - Stay ahead of the curve
In this module, you’ll look at the concept of programmable advertising and how it extends beyond just buying advertising space on websites.

Squared Online is made up of five modules and takes a total of five months to complete. Participants will need to set aside 6-8 hours a week, which will give them time to:

  • Attend their live class
  • Complete the online pre-and-post class activities, and submit individual assessments, group projects and group feedback on time

Our expert speakers

Weekly live classes are taught by handpicked industry experts with years of experience in everything digital. In addition to live classes, the expert speakers bring the course to life by sharing their perspectives on what’s happening in the digital world.

Our community team

Whether it’s classes, projects, group work or anything else you want to discuss, the community team is on hand to help your participant. They can be contacted by email or phone.

Squared Online graduates have increased confidence and ownership of digital strategy across all channels. They’re collaborative, work effectively in teams and are better connected within their organisations and the wider industry. Graduates put digital capability at the heart of their organisations because they can:

  • Evaluate the relationship between digital innovations and changing consumer behaviour, and communicate how this relationship will evolve in the future
  • Propose how an organisation can build an effective digital-first presence that drives consumer engagement and long/short term objectives
  • Design digital-first marketing strategies that utilise various technologies across the entire customer journey
  • Advocate ways to drive organisational change by bringing together skills in digital strategy and leadership

When your business joins Squared Online, you’ll have a dedicated account management and student support team as well as regular reporting on student progression and results.

Squared Online is a global product, but it can also be customised.

Join Squared Online to upskill your team, transform your digital strategy, retain your brightest talent and deliver results that make an impact. Talk to our team about this opportunity today.

Get Course Information