Blog

In a recent guest talk for the ADBL’s Executive Diploma in Digital Business, Neil Perkin gave an interactive talk on the digital transformation of business. Named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry, Neil draws from his experience working with market-leading global businesses including Warner Bros, The Daily Telegraph, Samsung, YouTube, Marks and Spencer, the NSPCC, and many more.

Andy Murray is a 22 year old from Cambridge currently studying for his AAT Level 4 Diploma in Accounting. He is our Student of the Month as he has shown outstanding determination and dedication whilst delivering a brilliant standard of work throughout his AAT pathway. Andy left school at 16 and worked in the hospitality industry, specifically assisting with weddings for 5 years. After his Finance Director encouraged him to get involved in the accounts department, he discovered not only a natural aptitude but a genuine passion for accounting and got started on the AAT pathway with us in 2012, building his accounting skills.

CEO of Popshack and former President of Warner Music Conrad Withey recently sat down to give his five tips for creating a YouTube channel growth strategy.

To remain in business, organisations need to adapt to the digital environment that is shaping our world. Digital is no longer an optional activity to improve productivity and impress customers or peers. Instead, it has become a holistic approach to business that rival organisations are rapidly taking advantage of in order to gain the competitive advantage.

We recently received a question on our Linkedin group from someone considering studying for the ADBL Executive Diploma in Digital Business, asking for some feedback from existing participants.

We asked John Roberts what role digital technology played in the successful growth of Appliances Online and what it means to be a digital business.

Stewart gave us an overview of how digital technology has radically altered the world of advertising and how both clients and agencies have had to constantly innovate to keep up with rapidly changing consumer demands.

Charles talks about a number of the lessons he has learnt from building the Blenheim Chalcot group of disruptive digital businesses over the last two decades. 

Digital marketing leaders around the world are now able to access the IDM’s range of online and face to face courses through the ADBL. The addition of IDM courses completes the ADBL’s extensive range of professional qualifications and short courses for marketers.